2. ABOUT USFSP Separately accredited branch campus of USF Tampa Over 4900 undergraduate students 500 live on campus Located in downtown St. Petersburg on the water A little about us

3. ABOUT DIGITAL MEDIA TEAM The main goal of a digital media team is to find new and creative ways to engage students on campus through digital media. INCREASE STUDENT ENGAGEMENT INCREASE COMMUNICATION PROMOTE SOCIAL MEDIA EXPLORE & IDENTIFY NEEDS OF TARGET AUDIENCE WHAT IS A DIGITAL MEDIA TEAM USED FOR?

4. OUR TEAM WHAT DOES A DIGITAL MEDIA TEAM CONSIST OF? GRAPHIC DESIGNER PHOTOGRAPHER COPYWRITERVIDEO

5. CONTINUED… WHAT DOES A DIGITAL MEDIA TEAM CONSIST OF? PROGRAMMER EMAIL MARKETER

6. WHAT DOES A DIGITAL MEDIA TEAM PRODUCE? VIDEO GRAPHIC DESIGN FOR MARKETING BLOG CONTENT SOCIAL MEDIA PHOTO

7. HOW DOES THIS ALL COME TOGETHER? FUNNEL SYSTEM

8. WHAT LEARNING OUTCOMES ARE AVAILABLE TO STUDENTS? 1.Students will learn how to increase target audience engagement through creative thought process and innovative marketing strategies. 2.Students will learn the process used to effectively roll out marketing campaigns including: brainstorming, project mapping, and project launch. 3.Students will learn to reflect and ask the necessary “Whys” of a marketing campaign including what a campaign was successful or not successful. 4.Students will engage in all social media channels and learn how to effectively engage students through that social channel. 5.Design marketing pieces that will be displayed in print and digital format. Reflect and retinue on effectiveness of ad. 6.Learn how to collaborate as a team to present the best possible marketing campaigns for target audience.

9. WHAT EQUIPMENT IS NEEDED? iMAC GoPRO FINAL CUT PRO DSLR CAMERA ADOBE SOFTWARE GOOGLE ANALYTICS or MACBOOK PRO and MOTION And CONSTANT CONTACT ADOBE CREATIVE SUITE NIKON or CANON And OTHER ACCESSORIES

10. HOW DO WE KNOW OUR EFFORTS ARE WORKING? ANALYTICS FROM CONNECT SITE ANALYTICS FROM CONSTANT CONTACT ANALYTICS

11. HOW DO WE KNOW OUR EFFORTS ARE WORKING? ANALYTICS

12. DIGITAL MEDIA TEAM SHOWCASE

13. Thanks FOR Watching

14. QUESTION TIME