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Clark Forklift. Average Monthly Search Report Keywords: 1.Forklift April 2015: 33,100 searches May 2015: 33,100 searches June 2015: 40,500 searches July.

Published byFlora Cunningham Modified over 8 years ago

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Presentation on theme: "Clark Forklift. Average Monthly Search Report Keywords: 1.Forklift April 2015: 33,100 searches May 2015: 33,100 searches June 2015: 40,500 searches July."— Presentation transcript:

1 Clark Forklift

2 Average Monthly Search Report Keywords: 1.Forklift April 2015: 33,100 searches May 2015: 33,100 searches June 2015: 40,500 searches July 2015: 40,500 searches August 2015: 40,500 searches September 2015: 40,500 searches October 2015: 40,500 searches November 2015: 33,100 searches December 2015: 33,100 searches January 2016: 40,500 searches February 2016: 40,500 searches March 2016: 49,500 searches

3 Placing Ads on Google KeywordAvg Monthly SearchesCompetitionSuggested Bid Forklift40,500 High Appox $3.81 Pallet Jack22,200 High Approx $16.17 Hand Pallet40 Medium Appox $23.31

4 Overall Search Engine Visibility

5 Competitors 3. Mitsubishi Forklift trucks 2. Komatsu 1. Toyota Forklift

6 Keyword and Ranking “Forklift” Company Google RankVisibility 1.Clark 1.Toyota Forklift 1.Komatsu 1.Mitsubishi Forklift Trucks Not in top 4 Position 7 Position 6 Position 0 % 59 % 58 % 28 %

7 Competitor: 1. Toyota Forklift

8 Competitor: 2. Komatsu

9 Competitor: 3. Mitsubishi Forklift Trucks

10 Project Comparison

11 Keywords used in Backlinks 1. Clark KeywordPercentNo of Backlinks Clark 34 %674 --- 22 %435 Company 21 %425 Material 19 %386 Handling 16 %322

12 Keywords used in Backlinks 2. Toyota Forklift Keyword PercentNo of Backlinks Toyota58 %6611 Forklift42 %4706 Industrial32 %3641 Equipment 32 %3636 Toyotaforklift.com15 %1744

13 Keywords used in Backlinks 3. Komatsu Keyword PercentNo of Backlinks komatsu50 %4727 Mining35 %3345 Utility32 %3002 www.komatsuamerica.com 18 %1678 America11 %1082

14 Keywords used in Backlinks 4. Mitsubishi Forklift Trucks Keyword PercentNo of Backlinks Forklift20 %258 Mitsubishi20 %251 Caterpillar16 %206 America 15 %189 www.mcfa.com14 %175

15 SOCIAL MEDIA PLATFORMS IN UNITED STATES

16 Potential Reach-195 million Estimated Reach-130 million Facebook Advertisement

17 AGE GROUP Estimated Reach as per age group

18 Boost PostPromote Page Increase conversion on your website Video views Offers Facebook Advertisement Types

19 $50 BusinessConstructionEngineeringMarketingSales 6000 people under age group 25-54 Facebook Advertisement Budget

20 CLARK in Social Media Facebook Page Like 1006 Active weekly Twitter 60 Followers Active LinkedIn 3390 Followers Active weekly

21 Competitors Toyota Forklift Facebook- 3492 Likes Twitter- 2929 Followers LinkedIn-7572 Followers Instagram- 793 Follwers Youtube Komatsu Forklift Facebook- 8564 Likes Twitter- 180 Followers LinkedIn- 539 Followers Youtube Mitsubishi Forklift Facebook-855 Likes Twitter- 1411 Followers Linkedin- 707 Followers Youtube

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