1. How to Prioritize Your Website Tests A Monetate template to help you find quick wins, figure out what’s next and maximize the impact of your testing plan.

2. 2 Start at the Start When it comes to starting, or optimizing, a website testing and targeting program, the roadblock usually isn't ideas. It's knowing where to start. It’s easy to freeze up when you’re not sure what’s going to work or if your boss’ idea should go to the front of the queue just because, you know, your boss is your boss. So, why not put a plan in place? We’ve used this template here at Monetate to guide our own testing program and have provided it to clients for years. Now, it’s yours. All you need to do is get your ideas down on paper, follow our scoring system (explained inside) and start running your tests. In the end, you’ll have a more effective testing program.

3. 3 How it Works Give your test a name. Then, start working your way across the row by answering a number of questions.

4. 4 What’s your focus? Pick one: Landing page (Homepage or any page that serves as an entry page) Customer’s path to discovery (Browsing and search) Product selection (Categories and product detail pages) Conversion (Shopping cart pages, checkout pages application submission forms) (If you’re focusing on a sitewide change, note that.)

5. 5 What’s your hypothesis? Write out what you think will happen. Be brief, but specific. Include: Elements of the test What change in customer-behavior you’ll see

6. 6 What’s your goal? Write out the business impact you believe your test will have.

7. 7 What’s the test? Explain which element of the page you’re changing, adding or removing.

8. 8 What are you measuring? Explain how you’ll measure the success of the test by identifying your KPIs.

9. 9 How hard is this going to be? Rank the technical and creative difficulties of running the test on a scale of 1 to 5. “5” means no new development or creative is needed to perform the test. “1” means you’ll need custom development or creative work done to perform the test.

10. 10 What’s the potential impact? Rank on a scale of 1 to 5. “5” means the test will impact conversion for a high percentage of your customers. “1” means the test targets a small segment with limited expected impact

11. 11 Multiply Your Numbers Multiply your technical level of effort, your creative level of effort and your potential impact values.

12. 12 Prioritize Your Tests The higher the number, the sooner you want to run the test. 1 2 3 4

13. 13 Double-Click the Chart to Start It’s that easy.