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Published byRosanna Walker Modified over 8 years ago
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‘Opening up a world of opportunities’
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Corporate Group Structure
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DMD Services Executive Lounges Onboard Aircrafts Gate Services VIP Flights... Eg. The Royal Family, Prime Minister, Football Teams Business and Private charter jets Selling onboard low budget airlines International Rail ‘Dawson Media Direct (DMD) is the world's leading supplier of newspapers, magazines & digital content to airlines & international rail, acting as a single global supplier’
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DMD | The Global Reach
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Global Key Business Statistics Over 2.5 million newspapers & magazines handled each week 150 Airline & International Rail Customers Over 1 million flights / trains serviced per year Servicing 72 airports across 32 countries globally 140 people team 14 global consolidated contracts Strong consolidated purchasing power
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Building Circulation: Many publishers still use premium travel placement as a strategic part of the make up of their circulation figure. For those ABC titles distribution can be claimed as part of the overall figure Product Sampling: Many publishers either are not ABC audited or choose not to claim the distribution but simply use the network as a targeted form of product sampling a new launch or existing title. Developing the advertising pitch: For many our distribution forms a major part of the ‘story’ sold to advertisers. Our high end premium placement helps the advertiser reach the cash rich audience they are striving for. What are the benefits?
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Glasgow Airport Glasgow Airport is Scotland’s principle long haul airport It has a high number of chartered aircraft landing and departing Passenger figures for 2014 were 7.7 million and in June 2014 were up 4.8% year on year Forecasted footfall during the Rugby World Cup is up by 3.2% The airport is host to over 30 airlines, flying to 100 destinations in North America, Caribbean, Europe, the Gulf and North Africa Airlines include, Virgin Atlantic, British Airways, Emirates, US Airways
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Edinburgh Airport The largest airport in Scotland, handling 10.2 million passengers in 2014 Over 120 destinations Average 25100 passengers per day. Forecasted footfall during the Rugby World Cup is up by 3.2%
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Gate Stand on Every Gate of Terminal 3 Double Magazine Stand in Departures Lounge High Footfall Exposure 80% Business Travel Airline Carrier Exposure
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Opportunities for Publishers 10 high volume Gate Stands in high footfall concourse areas available in Glasgow, Edinburgh, Manchester, Birmingham Airports, Media Walls Gatwick and Luton Executive Lounges though out UK. Distribution Airside and Landside Display stands merchandised daily Airport distribution is an effective tool for reaching your target audience providing opportunities to attract new readers DMD is an ABC accredited associated distributor, so copies distributed can be counted on your ABC audits
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Distribution ‘Vehicles’
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Proposal During the Rugby World Cup (18 th September – 31 st October ) in partnership with the PPA of Scotland, DMD will work with you to tailor make a package to suit your needs and create the all important brand awareness and sampling opportunities A discounted handling/distribution fee will be offered during this period. DMD’s standard charges typically are between 15p and 20p per copy dependant upon volume For this promotional period, the charges applicable for a combined volume across numerous titles are:- Up to 6,000 copies – 14p per copy 6001 – 12,000 copies – 12p per copy 12,001 and over - 10p per copy
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To discuss further please contact LYN WITCOMB / RICHARD BRACEGIRDLE FOR MORE DETAILS Lyn.witcomb@dawsonmd.comLyn.witcomb@dawsonmd.com Richard.bracegirdle@dawsonmd.comRichard.bracegirdle@dawsonmd.com
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