1. Connecting Chinese Worldwide CNRS - Air Travel Source: CNRS 2004 (Jan – Jun 2004) 36 cities in China

2. Connecting Chinese Worldwide Air travel in the past 12 months % air travel in past 12 months Source: CNRS Jan-Jun 2004 Universe/ Sample: Individuals 15+ in 36 China cities (87,843,784/ 40,691); Past month Phoenix Chinese viewers (12,650,839/ 5,329)

3. Connecting Chinese Worldwide Destination of international flight in the past 12 months 1+ Flights (Leisure) in past 12 months % Source: CNRS Jan-Jun 2004 Universe/ Sample: Individuals 15+ who travelled by plane for leisure in the past 12 months in 36 China cities (3,762,957/ 1,718); Past month Phoenix Chinese viewers who travelled by plane for leisure in the past 12 months (989,540/ 447)

4. Connecting Chinese Worldwide % Source: CNRS Jan-Jun 2004 Universe/ Sample: Individuals 15+ who travelled by plane for business in the past 12 months in 36 China cities (2,337,936/ 1,031); Past month Phoenix Chinese viewers who travelled by plane for business in the past 12 months (542,035/ 258) Destination of international flight in the past 12 months 1+ Flights (Business) in past 12 months

5. Connecting Chinese Worldwide % Source: CNRS Jan-Jun 2004 Universe/ Sample: Individuals 15+ who travelled by plane in the past 12 months in 36 China cities (6,515,633/ 2,947); Past month Phoenix Chinese viewers who travelled by plane in the past 12 months (1,668,321/ 737) Remark - other international airlines included in the questionnaire: Singapore Airlines, Air France, Lufthansa, United Airlines, Northwest Airlines, British Airways, Air Canada, ANA Preferred airlines Air travellers Top 10 favourite airlines Phoenix viewers are more than twice as likely to favour Cathay Pacific

6. Connecting Chinese Worldwide % Source: CNRS Jan-Jun 2004 Universe/ Sample: Individuals 15+ who travelled by plane in the past 12 months in 36 China cities (6,515,633/ 2,947); Past month Phoenix Chinese viewers who travelled by plane in the past 12 months (1,668,321/ 737) Remark - other international airlines included in the questionnaire: Singapore Airlines, Air France, Lufthansa, United Airlines, Northwest Airlines, British Airways, Air Canada, ANA Airlines taken in the past 12 months Air travellers Top 10 airlines

7. Connecting Chinese Worldwide Phoenix Chinese is the most popular regional channel amongst air travellers % watched in past month Source: CNRS Jan-Jun 2004 Universe/ Sample: Individuals 15+ who travelled by plane in the past 12 months in 36 China cities (6,515,633/ 2,947) Sample size too small