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1 Convincing Corporate Clients Your Service is a ‛Must Have’! www.IITTI.org.

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Presentation on theme: "1 Convincing Corporate Clients Your Service is a ‛Must Have’! www.IITTI.org."— Presentation transcript:

1 1 Convincing Corporate Clients Your Service is a ‛Must Have’! www.IITTI.org

2 2 Outline ● I. Zappos Shoes ● II. Embraer Aircraft Examples Q/A Why Image is a ‛Must Have’

3 3 www.IITTI.org Solve biggest headache Help companies:

4 4 www.IITTI.org What is the No. 1 issue? Companies:

5 5 www.IITTI.org Technology?

6 6 www.IITTI.org

7 7 Marketing?

8 8 www.IITTI.org

9 9 Talents CEOs say:

10 10 www.IITTI.org Talents? How to attract:

11 11 www.IITTI.org Foosball lounge will do?

12 12 www.IITTI.org Company Culture Best companies tell you:

13 13 www.IITTI.org Intangible! But:

14 14 www.IITTI.org Intangible! Translation: Hard to Measure!

15 15 www.IITTI.org Intangible! Translation: Hard to Measure! Hard to Implement!

16 16 www.IITTI.org What is the ROI?! Translation:

17 17 www.IITTI.org

18 18 www.IITTI.org

19 19 www.IITTI.org

20 20 www.IITTI.org

21 21 www.IITTI.org

22 22 www.IITTI.org Company Culture Again, best companies tell you:

23 23 www.IITTI.org Company Culture? What is:

24 24 www.IITTI.org Company Culture? What is: Habit

25 25 www.IITTI.org Company Culture? What is: Habit Soft Skills

26 26 www.IITTI.org Soft Skills Hard to do!

27 27 www.IITTI.org Soft Skills Hard to do! Take a long time!

28 28 www.IITTI.org Soft Skills Hard to do! Take a long time! Hard to measure!

29 29 www.IITTI.org Measure soft skills by:

30 30 www.IITTI.org Measure soft skills by: Why?

31 31 www.IITTI.org “What can't be measured won't be done!” Measure soft skills by:

32 32 www.IITTI.org Independent, unbiased Measure soft skills by:

33 33 www.IITTI.org How to tell the CEO?

34 34 www.IITTI.org Soft Skills is like...

35 35 www.IITTI.org Soft Skills is like... Foot race!

36 36 www.IITTI.org The earlier you start, the earlier you'll get there! Soft Skills is like...

37 37 www.IITTI.org How?

38 38 www.IITTI.org Not just 3-day, How about 3 months?!

39 39 www.IITTI.org Not just 3-day, How about 3 months?! Or longer?!

40 40 www.IITTI.org

41 41 www.IITTI.org 3 days too short to show REAL results!

42 42 www.IITTI.org 7 weeks to train new hires! How about?

43 43 www.IITTI.org Paid them to go away! If bad culture fit?

44 44 www.IITTI.org

45 45 www.IITTI.org - Fortune 50 "Best Company to Work For"

46 46 www.IITTI.org - Fortune 50 "Best Company to Work For" - Zero to US$1 billion in 10 years

47 47 www.IITTI.org - Fortune 50 "Best Company to Work For" - Zero to US$1 billion in 10 years - bought by Amazon

48 48 www.IITTI.org How?

49 49 www.IITTI.org How? - 7 weeks of culture training

50 50 www.IITTI.org How? - 7 weeks of culture training - pay misfits to go away

51 51 www.IITTI.org How? - 7 weeks of culture training - pay misfits to go away - 3 focus on investment: (1) customer service (2) company culture (3) employee training

52 52 www.IITTI.org http://www.IITTI.org/forSchools/research.htm#Zappos_Video1 More on the web...

53 53 www.IITTI.org Blow you away!

54 1969 Brazil 54 www.IITTI.org

55 55 www.IITTI.org

56 56 www.IITTI.org

57 57 An agricultural country www.IITTI.org

58 58 They have one ambition www.IITTI.org

59 59...build an international aircraft company www.IITTI.org

60 60 1969 First airplane www.IITTI.org

61 61 1969 Embraer EMB 110P1 www.IITTI.org

62 62 World paid little attention www.IITTI.org

63 63 But 1975 after analysis www.IITTI.org

64 64 But 1975 after analysis Problem wasn't quality! www.IITTI.org

65 65 But lack of confidence! www.IITTI.org

66 66 Image was all wrong! www.IITTI.org

67 67 Canada's Bombardier was totally different! www.IITTI.org

68 68 1994 Embraer privatized www.IITTI.org

69 69 Formed image team www.IITTI.org

70 70 One person at a time! www.IITTI.org

71 71 Long term effort! www.IITTI.org

72 72 Train all Embraer people www.IITTI.org

73 73 I meant ALL Embraer people www.IITTI.org

74 74 Across-the-board www.IITTI.org

75 75 Awareness of international image www.IITTI.org

76 76 2000 Embraer went public (IPO) www.IITTI.org

77 77 Continuous training www.IITTI.org

78 78 Culture = Brand www.IITTI.org

79 79 Connect internationally www.IITTI.org

80 80 Based on international standards www.IITTI.org

81 81 Connect emotionally www.IITTI.org

82 82 Japan Sales go up! www.IITTI.org

83 83 Japan Italy Sales go up! www.IITTI.org

84 84 USA Japan Italy Sales go up! www.IITTI.org

85 85 Image creates wealth www.IITTI.org

86 86 www.IITTI.org Jane Seaman, President of AICI, talks about IITTI


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