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1 Convincing Corporate Clients Your Service is a ‛Must Have’! www.IITTI.org
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2 Outline ● I. Zappos Shoes ● II. Embraer Aircraft Examples Q/A Why Image is a ‛Must Have’
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3 www.IITTI.org Solve biggest headache Help companies:
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4 www.IITTI.org What is the No. 1 issue? Companies:
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5 www.IITTI.org Technology?
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6 www.IITTI.org
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7 Marketing?
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8 www.IITTI.org
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9 Talents CEOs say:
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10 www.IITTI.org Talents? How to attract:
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11 www.IITTI.org Foosball lounge will do?
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12 www.IITTI.org Company Culture Best companies tell you:
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13 www.IITTI.org Intangible! But:
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14 www.IITTI.org Intangible! Translation: Hard to Measure!
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15 www.IITTI.org Intangible! Translation: Hard to Measure! Hard to Implement!
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16 www.IITTI.org What is the ROI?! Translation:
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17 www.IITTI.org
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18 www.IITTI.org
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19 www.IITTI.org
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20 www.IITTI.org
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21 www.IITTI.org
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22 www.IITTI.org Company Culture Again, best companies tell you:
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23 www.IITTI.org Company Culture? What is:
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24 www.IITTI.org Company Culture? What is: Habit
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25 www.IITTI.org Company Culture? What is: Habit Soft Skills
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26 www.IITTI.org Soft Skills Hard to do!
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27 www.IITTI.org Soft Skills Hard to do! Take a long time!
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28 www.IITTI.org Soft Skills Hard to do! Take a long time! Hard to measure!
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29 www.IITTI.org Measure soft skills by:
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30 www.IITTI.org Measure soft skills by: Why?
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31 www.IITTI.org “What can't be measured won't be done!” Measure soft skills by:
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32 www.IITTI.org Independent, unbiased Measure soft skills by:
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33 www.IITTI.org How to tell the CEO?
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34 www.IITTI.org Soft Skills is like...
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35 www.IITTI.org Soft Skills is like... Foot race!
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36 www.IITTI.org The earlier you start, the earlier you'll get there! Soft Skills is like...
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37 www.IITTI.org How?
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38 www.IITTI.org Not just 3-day, How about 3 months?!
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39 www.IITTI.org Not just 3-day, How about 3 months?! Or longer?!
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40 www.IITTI.org
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41 www.IITTI.org 3 days too short to show REAL results!
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42 www.IITTI.org 7 weeks to train new hires! How about?
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43 www.IITTI.org Paid them to go away! If bad culture fit?
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44 www.IITTI.org
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45 www.IITTI.org - Fortune 50 "Best Company to Work For"
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46 www.IITTI.org - Fortune 50 "Best Company to Work For" - Zero to US$1 billion in 10 years
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47 www.IITTI.org - Fortune 50 "Best Company to Work For" - Zero to US$1 billion in 10 years - bought by Amazon
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48 www.IITTI.org How?
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49 www.IITTI.org How? - 7 weeks of culture training
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50 www.IITTI.org How? - 7 weeks of culture training - pay misfits to go away
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51 www.IITTI.org How? - 7 weeks of culture training - pay misfits to go away - 3 focus on investment: (1) customer service (2) company culture (3) employee training
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52 www.IITTI.org http://www.IITTI.org/forSchools/research.htm#Zappos_Video1 More on the web...
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53 www.IITTI.org Blow you away!
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1969 Brazil 54 www.IITTI.org
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55 www.IITTI.org
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56 www.IITTI.org
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57 An agricultural country www.IITTI.org
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58 They have one ambition www.IITTI.org
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59...build an international aircraft company www.IITTI.org
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60 1969 First airplane www.IITTI.org
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61 1969 Embraer EMB 110P1 www.IITTI.org
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62 World paid little attention www.IITTI.org
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63 But 1975 after analysis www.IITTI.org
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64 But 1975 after analysis Problem wasn't quality! www.IITTI.org
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65 But lack of confidence! www.IITTI.org
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66 Image was all wrong! www.IITTI.org
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67 Canada's Bombardier was totally different! www.IITTI.org
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68 1994 Embraer privatized www.IITTI.org
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69 Formed image team www.IITTI.org
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70 One person at a time! www.IITTI.org
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71 Long term effort! www.IITTI.org
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72 Train all Embraer people www.IITTI.org
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73 I meant ALL Embraer people www.IITTI.org
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74 Across-the-board www.IITTI.org
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75 Awareness of international image www.IITTI.org
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76 2000 Embraer went public (IPO) www.IITTI.org
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77 Continuous training www.IITTI.org
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78 Culture = Brand www.IITTI.org
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79 Connect internationally www.IITTI.org
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80 Based on international standards www.IITTI.org
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81 Connect emotionally www.IITTI.org
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82 Japan Sales go up! www.IITTI.org
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83 Japan Italy Sales go up! www.IITTI.org
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84 USA Japan Italy Sales go up! www.IITTI.org
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85 Image creates wealth www.IITTI.org
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86 www.IITTI.org Jane Seaman, President of AICI, talks about IITTI
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