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SEO in Art and Science Sabtu, 16 mei 2009 Lab Ilmu komputer UGM Present.

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Presentation on theme: "SEO in Art and Science Sabtu, 16 mei 2009 Lab Ilmu komputer UGM Present."— Presentation transcript:

1 SEO in Art and Science Sabtu, 16 mei 2009 Lab Ilmu komputer UGM Present

2 Hello !! Its me

3 The Begining

4

5 We Will Discuss about THIS >>>

6 What Who Why Where

7 All About Google

8 Dominated by

9 + History of Google Larry PageSergey Brin - BackRub Project in 1997 - From Googol (10 100 ) to Google

10 Google DataCenter

11 Search Links Rings SearchersWeb Pages Google Keywords

12 Simple Element Web Search Process Search Result DC1DC2 DC3DC4DC5 DC: Google Data Center Website/Blog User

13 Google Architecture Overview

14 Play with Google Datacenter http://www.seocritique.com/datacentertool/

15 Damn Algoritm

16

17 Google Algoritm... PR(A) = (1-d) + d (PR(T1)/C(T1) +... + PR(Tn)/C(Tn)) Visit: http://infolab.stanford.edu/~backrub/google.html

18

19

20 More: http://www.webworkshop.net/pagerank.html

21

22 All About Page Rank

23 The Heart of [Google] software is PageRank !!!

24

25 PageRank of Page 1.a Source: http://www.seomoz.org/blog/how-pagerank-works-why-the-original-pr-formula-may-be-flawed

26 PageRank of Page 1.b Source: http://www.seomoz.org/blog/how-pagerank-works-why-the-original-pr-formula-may-be-flawed

27 PageRank of Page 1.c Source: http://www.seomoz.org/blog/how-pagerank-works-why-the-original-pr-formula-may-be-flawed

28 Human Vs Google Boot Human Vs Google Boot

29

30 What Google Bot Do...?

31 The Real Battle is Human [Webmaster] Versus Google Bot

32 SEOmoz Whiteboard – Link Wars

33 On Page Vs Off Page On Page Vs Off Page

34 On Page Optimization Oppsss !! HEAD BODY

35 Understanding Markup Language (HTML) Importance Tags and Attribute Heading Part  Title About your site with some keyword – Domain.com  Meta description  Meta keywords

36 Body Part  Heading Use ……ex: Keywords Products  Link Category with title as attribute  Image with alt as attribute with alt and title as attribute

37 How put ALT on Image

38 On Pages - Page name/URL with keyword - Unique Page Title - Navigation base on text link - Meta info with keyword on them - Descriptive Images ALT tags - H1, H2, H3 - Page text, bold, text link etc. Keyword, keyword and keyword

39 No-Money Pages About Contact Us Privacy Policy Sign in / Register } NoFollow

40 Index tag category Sign in Privacy Contact about nofollow GoogleBot Detail pages

41 PR 5 Tag PR 4 Category PR 4 Detail pages GoogleBot Possibility Get PageRank

42 OnPage = Focus on CONTENT What to Publish ? reviews videos photos tutorials products news recycle ? affiliates

43 Off Page Optimization

44 Link Building Free Dir, Theme, Article, Forum, RSS Feed Social Reputation Social network, Photo Sharing, Video Sharing, Blogwalking, Quiz /Doorprize Build Reputation, and Link Popularity

45 Link Building - Non Natural Backlink Laptop Battery 100% same anchor link

46 Link Building - Natural Backlink Laptop Batterywww.battery.comShop BatteryClick here Laptop Battery 30-50% Shop battery 10% www.battery.com 5 % Cheap Battery 5% Visit the site 3% Laptop Batteries for Dell 5 % etc.

47 Deep Linking Natural Inbound Linking index category detail

48 Unique IP Address Non Natural Linking from same IP Address IP:123.456.789.000 Same Host/Server

49 Unique IP Address Natural Linking from various IP Address IP:234.555.023. 36IP:718.231.663.20IP:56.225.423.44IP:45.112.450.10

50 Spread Your Content

51 25% On Pages Vs 75% Off Pages

52 PATIENCE The KEY of SEO is..

53 Too much read Blogs, and You will be like this

54 I love read these blogs Rand Fishkin (www.SEOMoz.Org) Matt Cutts (www.dullest.com/blog)

55 THANKS


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