1. EXTERNAL APPEARANCE

2. External appearance
The importance of appearance in society
Stereotypes by appearance
Dress code
Dress code in business

3. WHAT EXACTLY IS ?
Appearance and dress make up an important area of non-verbal interpersonal communication and under certain conditions may constitute a major determination of reaction and perception in social interaction.

4. THE IMPORTANCE OF APPEARANCE IN SOCIETY
Two basic functions of outfit:
evidence of a person (who is) and
his/her adaptation to the environment.
Thanks to it we are able to assess the age, wealth, competence or character of a person. The image formed by the body, attitude and outfit speaks to us before we say the first word . When someone dresses in a way close to our, we believe that he or her has similar views, beliefs and profess similar values. By this means we have a direct impact on our image in the eyes of other people.

5. STEREOTYPICAL APPEARANCE
In psychology, is known halo effect - assigning a positive (or negative) characteristics of a person who has been previously assessed by us as a positive (or negative). Nice people we can trust faster, more willing to give them help and often recognize them as good people. Attractive people are often seen as more likeable and nice. Less often, however, we ask them for the help.

7. STEREOTYPICAL APPEARANCE
Beautiful woman
Ugly woman
Pretty, silly blond girl
Dresiarz
Earlderly woman (in polish ”dewotka”)
Red-haired people
Fat people
Black people

8. STEREOTYPICAL APPEARANCE
Beautiful woman vs ugly woman

11. UGLY WOMEN

14. STEREOTYPICAL APPEARANCE
Pretty, silly blond girl

18. STEREOTYPICAL APPEARANCE
Dresiarz (”tracksuit guy”)

20. STEREOTYPICAL APPEARANCE
Dewotka

22. STEREOTYPICAL APPEARANCE
Red-haired people – stereotype: rude, mean

24. STEREOTYPICAL APPEARANCE
Fat people – happy of their life, cheerful

26. STEREOTYPICAL APPEARANCE
Black people – don’t like to work, stink, less inteligent than white people

28. DRESS CODE

29. Dress code is quite a new term in our Polish cultural reality
Dress code is quite a new term in our Polish cultural reality. Specifies a set of rules which should guide us in the selection of clothes to work.
Officials, office workers, employees of large companies and corporations are not allowed to dress freely to work. Their attire must be adapted to the requirements of supervisor, his position, image and policy.

30. Rules of dress code for ladies
classic suits and shirts
an elegant dress, pants and wool jacket or an elegant blouse to the tight skirt
colors: shades of green, beige, brown or burgundy

32. The most common mistakes
setting too cut blouses that reveal the armpits, neck, back or abdomen;
excess jewelery;
walking in outdoor shoes;
not wearing tights;
walking in short skirts.

33. Rules of dress code for men
a suit, shirt and tie
not flashy colors and bold patterns
match the whole outfit
use a belt
costumes: classic and traditional, unremarkable color, well-tailored and fitted to the figure
shirt should harmonize with the suit and the beauty of the man

35. The most common mistakes

36. This what we wear to work should be classic and elegant, it must emphasize our personality and interact with company policy. Some companies, in order to avoid confusion in costumes and mistakes in their selection, have special uniforms that highlight the company's image.

37. DRESS CODE AT WORK
As we learn that the dress code for work are extremely important, rules put more stringent conditions. The label is the use of modest clothing wardrobe. What we wear to work should be simple and neat, so as to focus attention on the face. The outfit may improve contact with people but primarily defines our credibility and has a great impact on the assessment of the employee by the bosses.

39. The meaning of the colors
dark subdued colors - enhance the prestige and associated with seriousness
metallic - glamor and wealth
bright, vivid - dynamism and activity
pastel colors - finesse and delicacy
blue inspires confidence
colours of interest are: gray, dark brown, dark chocolate, vanilla, blue, black used in moderation, beige, burgundy, dark green and pastels.

40. TO CONCLUDE… non-verbal comminication with other people
judging the other people only by appearance and thinking stereotypically what can hurt them
the importance of dress code at work
the appearance more important than qualifications during a job interview

41. THANK YOU FOR THE ATTENTION 
Agnieszka Brzezińska