1. Public Opinion and the Media

2. Public Opinion & the Media Problems in assessing public opinion  Knowledge of the issues  Wording of the questions  Opinions can change dramatically over time

3. Dimensions of Public Opinion Intensity Saliency Stability Direction

4. The Origins of Political Attitudes Family Religion Gender  Women and support for the democratic party

5. The Origins of Political Attitudes Education  college students versus general public  prestigious universities versus community colleges  seniors versus 1st year students

6. The Origins of Political Attitudes Race  Similarities and Differences Geographic region

7. Political Culture Individual Liberty Individual Responsibility Equality  Political Equality versus Economic Equality

8. Political Culture Faith in Democracy Civic Duty Political Efficacy Political Tolerance Trust in Government