1. IBM Press Becoming a book author Digital Services Group Steven Stansel Natalie Troia

2. Digital Services Group Reasons to write a book What it takes What is IBM Press? Recent & popular publications Some of the topics we are actively pursuing How does it work? Next steps Becoming a book author

3. Digital Services Group Reasons to write Sharing your expertise with customers, partners, other IBMers worldwide Extends professional visibility, eminence, & authority Key element in building a network & “body of work” (e.g. blogging, whitepapers, articles, speeches) Demonstrates personal & IBM thought leadership Financial reward

4. Digital Services Group Reasons to write (continued) Opens doors for bylined articles, speaking opportunities & professional advancement “I spoke at at least a half dozen conferences and webinars in 2013 that were directly tied to the book – including Social Media Strategies Summit and several project management audiences. For my career, this one is easy – my new role as Vice President Social Business Transformation was obtained in part, because my book served as my resume.” - Ed Brill, Formerly Vice President, Social Business Transformation now Vice President, Offering Management & Design

5. Digital Services Group What it takes Passion & deep expertise Understanding of reader needs & market Desire to share knowledge Time & commitment Willingness to engage with readers & the marketplace (social media, speaking, blogging) Endurance (average time it takes to write a book is 3-6 months)

6. Digital Services Group What is IBM Press? IBM’s official book publishing program, since 2003 Partnership between IBM and John Wiley & Sons Published over 150 books/eBooks by 120+ authors; over 140 translations Provides a platform for IBMers to share their expertise on key technologies & products Books include how-to, thought leadership, business strategy, & best practices Provides central publishing & advocacy resource with an approved process for ALL IBM authors & prospective authors

7. Digital Services Group Recent & popular publications IBM Press Books supports key products, technologies, and solutions from both a business and technical perspective

8. Digital Services Group Security Watson Internet of Things DevOps Open Source Technologies incl. OpenStack topics Blockchain Cognitive Computing Big Data/Analytics Microservices Swift Topics we are actively pursuing

9. Digital Services Group Initial concept/passion for the topic Define the market; target reader, audience size, & competition Assess publisher fit Develop your proposal (with assistance from IBM Press) Proposal evaluation by IBM Press & Wiley Publishing contract offered by Wiley Write the book, working with publisher on review, editing & production to ensure accuracy & high quality Publication & promotion How does it work?

10. Digital Services Group Talk to us! Steven Stansel – stansel@us.ibm.comstansel@us.ibm.com Natalie Troia – troia@us.ibm.comtroia@us.ibm.com Visit the IBM Press Books web site on w3 http://w3-03.ibm.com/marketing/ibmpress/press.html Review the IBM Press proposal template http://w3- 03.ibm.com/marketing/ibmpress/press.html#submit- proposal Next Steps

11. Thank you! IBM Press Books Thank you! IBM Press Books