1. @RCAShowcase Category Title Racecourse

2. 2 Objectives Provide clear objectives as to what you hope to achieve: Demonstrate why the initiative is necessary. What intelligence or insight has led to the idea? Define the key performance indicators (KPIs) of the initiative to monitor performance.

3. 3 Delivery Describe how your initiative was delivered with reference to any resources used: Clearly define the role of the racecourse within the initiative. Point out the initiative’s innovative features – what sets you apart? Highlight challenges faced and how they were overcome.

4. 4 Results Provide results aligned to your objectives with evidence of measurement: Demonstrate the value of your initiative – was the financial outlay aligned to the impact on customer experience? Prove beyond doubt the validity of the initiative and why it was an excellent project for your racecourse

5. 5 Supporting Information Include any additional information which you believe supports your submission, such as links to outside media and qualitative feedback from customers/relevant stakeholders.