1. Student Life Social Media Scorecard FY15 Strategy Help facilitate a diverse view, highlight programs/organizations that see little exposure, encourage student community to explore and discover new experiences, and recognize ways students interact with the larger campus community Enhance the Husky Experience Tactics Showcase the impact, fun, and diversity of the Husky Experience through original content via social media channels Utilize social media channels to engage with students and share our content to enhance the UW brand Employ student workers and engage them in teamwork, leadership, and tangible communications work. Work with them to articulate their Husky Experiences through their engagement with Student Life. Channels (metrics current as of 6/15) FacebookInstagramTwitterSnapchat 24,354 total likes Avg 12 new likes/day 20,422 followers, 5/14 20% growth YoY 2,552 followers 350 followers at relaunch, 4/14 625% growth YoY Top 3 most liked media: “glamour shots” of quad 466 total media 3,678 followers Avg new followers/mo./Q: 76 Avg mentions/mo./Q: 29 Avg retweets/mo./Q: 51 25% growth YoY Avg views/story: 500 Snapchat “score” (total # of snaps received since launch, 10/14 – 7-mo. period): 398 Highlights Snapchat – student-led initiative, launched in Oct. 2014; embraces idea of meeting students where they are (on Snapchat! 45% of users are b/w ages of 18 and 24 – highest % on any social network for this demographic), connecting students with each other and the UW Humans of UW – one of most popular segments/features across all channels, especially FB; campus social partners took notice in FY15, want to repurpose content and replicate on their channels (e.g. Humans of The HUB, Humans of UWPD) Created team structure and student leadership opportunities, engaging student lead for each channel and major segment – “I have loved working on Student Life social media these past two years. Working on the Humans of UW segment has given me the opportunity to meet and talk to countless people that I may not have had the opportunity to encounter otherwise. Each person I talk to has a unique story, and we are all such different people, but UW brings us together as a close-knit community and Humans of UW really showcases that.” – Courtney, sophomore (2014-15) Student Tech Fee awardee – provided supervisory support and approval for student photography team proposal for funding to purchase additional photo equipment for growing student team; committee fully funded the proposal for $13,822.59 A model for other universities nationwide – “Y'all are so inventive with your social media, I would love for Baylor to follow your lead! I am so inspired by the way you have organized your social media -- we can only hope to someday have an online presence as effective as the UW! Go Huskies!” – Meredith, Office of the VP for Student Life, Baylor University Opportunities Audience segmentation Parents: Creating a strategy and associated tactics to reach out to parents, broadly, for PFP and PFW International students: Should we create some content in Mandarin, create and manage a page on Renren or other Chinese social media site, and employ some Chinese students? Student team Purposeful in career readiness; workshop with Career Center to showcase their work on their resume/LinkedIn Reach recommendations Consider utilizing Student Life YouTube more effectively Original content design – we stand out relative to other channels (for instance Career Center) in generating original content; having a graphic designer available would allow us to enhance visual content CASE Award submission