1. AUSVEG 2011 Malcolm Jackman CEO, Elders

2. Horticulture is a key focus area for our business, and a growing part of the Australian economy

3. Elders and Horticulture Horticulture generates approximately $8b in Farm Gate Value Accounts for approximately $1.65b in Farm Inputs AUSVEG Industries account for approximately $3.26b in Farm Gate Value and approximately $650m in Farm Inputs Approximately 20,000 prime producers in Horticulture and 4,000 in Vegetables 60,000 people employed in Horticulture 70 Elders’ branches focussed on Horticulture

4. Horticulture continues to evolve

5. We can’t be complacent……. Vegetable imports are a serious ongoing concern for the vegetable and potato industries with $555 million imported in the past financial year alone. Over the past decade the trade balance for vegetables has effectively reversed in favour of imports. The main importers into Australia are New Zealand, China, Italy, the United States and the Netherlands, with New Zealand alone accounting for over $110 million worth of produce in 2009/10. Imports continue to pose an ongoing threat to the viability of many vegetable farms, as Australian growers cannot compete with international producers with lower input costs and lower labour costs.

6. Customer’s needs are changing Singles & couples with lower income do not plan shopping and shop on convenience and price. Singles & couples with higher income are largely driven by lifestyle demands on time and they are frequent top up shoppers. Budgeting families are conscious of the food budget, with some health factors influencing their diets. Established families shop at 1-2 supermarkets and they like markets and the greengrocer. Empty nesters plan shopping trips, seek out and buy specials and they patronise 2-3 supermarkets. There has been an increase in the proportion of shoppers reporting that they are usually too busy to prepare meals at home. Source: Veginsights 2011

7. In this changing world you need the right partner

8. Water and the Murray Darling Basin The Basin Over 1 million sq/km 14% of total area of Australia Generates 39% of the national income derived from agricultural production Produces 53% of Australian cereals grown for grain, 95% of oranges, and 54% of apples Supports 28% of the nation’s cattle herd, 45% of sheep, and 62% of pigs Elders and the Basin 88 branches servicing more than 20,000 farming clients every year Elders is working with stakeholders to ensure a triple bottom line approach where the economic, social and environmental outcomes are given equal consideration in the Basin Guide to be released in June through active participation in the Basin Communities Association Water buy backs and allocation cuts must be seen as only one part of any solution. A strategic approach is required The government needs to work with industry and to invest heavily in water saving technologies and efficient farming practices to ensure more efficient use of water

9. Our vision is to help you improve your productivity and profitability – through building superior technical and supply expertise

10. Why partner with Elders? 70 branches located in all major horticultural regions – as you grow your enterprise, we can support your needs We are creating the most skilled technical network across all major horticultural crops – with access to each other’s expertise no matter where they are located in Australia Supply Chain Excellence – we are building the most sophisticated supply chain in regional Australia – to ensure you get what you need when you need it Key Account Management – dedicated relationship manager to coordinate all of your needs Breeding Programs – to help provide genetics that allow you to differentiate yourself in the marketplace

11. We provide a key platform for growth

12. Why we support AUSVEG AUSVEG is providing a voice for Australian growers We realise we must invest in this industry, not just profit from it 30 Elders staff from across Australia will be here this weekend to learn about your enterprise We’re proud to be a major sponsor of both AUSVEG and the Productivity Partner Award

13. Thank you for your business ….we appreciate it