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Published byMarjory Sims Modified over 8 years ago
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Anthropologie Blake DuPont Claire Brigham Jeremiah Oliver
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Background Target Market Sophisticated, contemporary women 30-45 Carry clothing, accessories, home goods Unique boutique feel No two stores the same Urban Outfitters
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108 stores in United States Catalog and Website Stores average 7500 sq ft selling space 30,000-35,000 SKU’s 2007- 140 Million Sales Background Cont’d.
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Strengths Weekly analyze and adjust Private label Boutique feel Emotional bond Lifestyle store Creative designs
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Weaknesses Target market Unclear Overlap Large # of SKUs Lack of focus
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Opportunities Expansion Within US International (Urban Outfitters) Focus on online Product offering Publicity Develop brand name
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Threats Suppliers Supply same clothes to competitors Economy Competitors Better circulation of catalogs and web Stronger brand names
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“At a mall you can almost get frostbite, it’s so boring. Looking different is worth a lot.” Dick Haynes Founder & CEO
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Sources www.anthropologie.com www.forbes.com www.sec.gov www.google.com/images
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