1. Marketing of Games Marianne Cruzat April 11, 2016

2. WHAT DO YOU THINK OF WHEN YOU HEAR THE WORD MARKETING?

3. Overview Different Marketing Tactics Marketing Strategy

6. WHAT ARE DIFFERENT AVENUES TO MARKET A PRODUCT/SERVICE?

7. Avenues for Marketing

9. Effective Trailers Lawbreakers Commentaries/Reviews/Playthrough Flappy Bird

10. Marketing Strategy Understand Your Customer Analyze the Market Analyze the Competition Research Distribution Channels Define Your Marketing Mix Analyze the Financials Review & Revise

11. “New” Rules to Marketing Video Games

12. You MUST Be Everywhere & Online Ads are Active "Companies are beating their brains out to keep abreast with changing trends in consumer tastes.” -Katie Rawlings, Gem Creative

13. Content Marketing Forward to Dawn Trailer

14. Know Your Audience & Plan Your Strategy

15. Stats on the Players (2014/2015) 155 million people play video games 2 gamers per household 42% of Americans play regularly

17. Standing Out & Long Term vs Short Term

18. Top Selling Games

19. Money Matters

20. Sources http://www.theesa.com/wp-content/uploads/2015/04/ESA-Essential-Facts-2015.pdf http://www.mcvuk.com/news/read/the-new-rules-of-games-marketing/0111541 https://www.youtube.com/watch?v=f49tDCYP6yk http://danischnakenberg.com/simplify-money-prioritizing-financial-goals/ http://www.gamesparks.com/blog/game-marketing-strategy/ http://www.pixelprospector.com/the-marketing-guide-for-game-developers/ https://www.youtube.com/watch?v=f49tDCYP6yk