1. Kentucky Fried Chicken There’s Fast Food, and then there’s KFC

2. Advertising to the Student The Image: Good food at a reasonable price Like mom’s home cooking Not just another boring burger It’s golden, not brown or gray

3. Advertising to the Student How They Create the Image: Use of Celebrity Endorser Use of Bright Color in Ads Use of humor in TV ads Use of Students in TV ads

4. Advertising to the Student Examples of the Image:

5. Advertising to the Student Examples of the Image:

6. Advertising to Families The Image: Great Food for Picnics Family Dinner Food Easy way to get Family together Makes family happy

7. Advertising to Families How They Create the Image: Show Happy Families Use of Patriotic Color Scheme (Flag Colors) Show Families together having a good time

8. Advertising to Families Examples of the Image:

9. Advertising to Families Examples of the Image:

10. So what is there in common? All provide cheap food All are open until pretty late All have food ready in minutes All give you a lot of food for little money All target young male audience and others