1. Websites for Chapters Katy Jones, RN, BSN, MSN LNCtips.com www.LNCtips.com

3. Goal of LNCtips.com Foundation Skills for New LNCs –Samples, How-To’s and Videos –100% Free to Users –Profitable Website Own Webmaster Affiliate Marketing Google AdSense Sponsors www.LNCtips.com

4. Why LNCtips.com? Personal Project to Learn Web Design Based on Past Experiences with New LNCs –Taught in 2 LNC Courses –Supervisor Who Hired New LNCs –Repository of CVs and Resumes www.LNCtips.com

5. New LNCs Two Goals –Analyze a Case –Get Clients/Job Need foundation skills –Career Skills –LNC Skills Insight into Skill Level Fine Tuning Needed www.LNCtips.com

6. Do Chapters Need a Website? Customers Now Expect Websites If There’s No Website, Customer May Think There’s No Chapter www.LNCtips.com

7. Who Are Chapter Customers? RNs Interested in LNC Role Established LNCs –Independent –In-House –Expert Membership Status –Members –Non-Members www.LNCtips.com

8. What Do Chapter Website Visitors Want? Information about AALNC / Chapter Information about LNC Profession –Consider FAQ section Benefits of Membership www.LNCtips.com

9. What Do Chapter Website Visitors Want? Job Information / Leads Educational Opportunities Ability to Register, Pay Online Resource Links www.LNCtips.com

10. Help Visitors Find Your Site Link from AALNC to Chapter Other Links Into Site Submit Site to Search Engines Identify Content and Keywords www.LNCtips.com

11. (To view a website that has Content and Keywords, go to http://www.aalnc- orangecounty.org/, then right click and select View Source.)http://www.aalnc- orangecounty.org/ www.LNCtips.com

12. Make it Visually Appealing Visitors Decide Within 2 Seconds Let’s Play Optometrist! –(Examples of Poor Visual Appeal and Good Visual Appeal) www.LNCtips.com

13. (Bad visual design) www.LNCtips.com

14. (Good visual design) www.LNCtips.com

15. (Bad visual design and colors) www.LNCtips.com

16. (Good visual design and colors) www.LNCtips.com

17. Make it Easy to Navigate LNCtips.com

18. (To see this example of bad navigation, go to http://www.allansempire.com/ and scroll down to find the Enter sign.)http://www.allansempire.com/ www.LNCtips.com

19. (Good navigation – tabs at top to take visitor to other pages.) www.LNCtips.com

20. (To see this example of bad navigation, go to http://www.leoburnett.ca/FLASH/index.htm and click on the pencil. Then try to land on one of the objects with the pencil. )http://www.leoburnett.ca/FLASH/index.htm www.LNCtips.com

21. (Good navigation – links at side and bottom to take visitor to other pages.) www.LNCtips.com

22. Keep it Fresh Visitors Return When There is New Content This screenshot was taken in March 2010. This is an example of old content that visitors don’t want to see. www.LNCtips.com

23. Keep it Safe Addresses / Phone #’s on Website Email Addresses on Website Use of Anti-Spam Forms www.LNCtips.com

24. Getting Started Decide on Budget - $0 On Up Domain Name - $10 or Less Annually –GoDaddy, Network Solutions Web Host –OfficeLive Small Business (Free) –Google Sites (Free) –Lifeyo (Free) –Others up to $10/ month – Review Different Hosts at Webhostinggeeks.com www.LNCtips.com

25. Getting Started DIY or Webmaster –DIY Dependant on Volunteers Budget Friendly –Free Web Templates –Free Programs to Design Websites –Webmaster Hundreds (Or More) For Initial Design Ongoing Charges for Updates / Maintenance www.LNCtips.com

26. Summary Customer Expectations for Websites Content for Chapter Websites Website Design –Visual Appeal –Navigation –Safety –Fresh Getting Started www.LNCtips.com

27. Resources Domain Names –GoDaddy: www.godaddy.com/www.godaddy.com/ –Network Solutions: www.networksolutions.com/www.networksolutions.com/ Web Hosting –Office Live Small Business: http://smallbusiness.officelive.com/en-us/free-business- website http://smallbusiness.officelive.com/en-us/free-business- website –Google Sites: http://sites.google.com/http://sites.google.com/ –Lifeyo: www.lifeyo.com/www.lifeyo.com/ –Review others at www.webhostinggeeks.comwww.webhostinggeeks.com LNCtips.com

28. Resources Website Submission to Search Engines Google: http://www.google.com/addurl/?continue=/addurl http://www.google.com/addurl/?continue=/addurl All Others (Bing, AOL, Yahoo, etc.): –http://www.dmoz.org/add.htmlhttp://www.dmoz.org/add.html www.LNCtips.com

29. Resources Below are tools for those of you who want to design your site from scratch. You won’t need them if you use Lifeyo, OfficeLive Small Business, Google Sites or a webmaster. Free Web Templates –http://www.freewebtemplates.com/http://www.freewebtemplates.com/ –http://www.freetemplatesonline.com/http://www.freetemplatesonline.com/ Free Programs to Design Websites –Nvu: http://net2.com/nvu/http://net2.com/nvu/ –Trellian WebPage: www.trellian.com/webpage/www.trellian.com/webpage/ www.LNCtips.com