1. BRANDING – WHY RED & YELLOW IS USED BY THE FAST FOOD INDUSTRY http://karenhaller.co.uk/blog/brandi ng-why-red-yellow-is-used-by-the- fast-food-industry/

2. When you think of red & yellow do any brands come to mind?

3. Branding. Red and yellow is used predominately by fast food companies.

4. Psychology Qualities Red & yellow in relation to the fast food industry – Red triggers stimulation – Appetite – Hunger – Attracts attention – Yellow triggers the feelings of happiness and friendliness. Combine red and yellow it’s about speed, quickness. – In, eat and out again. Yellow is also the most visible color in daylight – the McDonald's M can be seen from a far distance.

5. McDonalds Changing Colors Branding – McDonalds using green giving natural, earthly, wholesome feel.

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