Presentation is loading. Please wait.

Presentation is loading. Please wait.

PORTAL OF OPPORTUNITY. A CONTENT (R)EVOLUTION Information + Browsing 1990s Distribution + Content 1995-2000 Communication + Searching 2000-2006 Networking.

Published byStewart Kelly Modified over 8 years ago

Similar presentations

Presentation on theme: "PORTAL OF OPPORTUNITY. A CONTENT (R)EVOLUTION Information + Browsing 1990s Distribution + Content 1995-2000 Communication + Searching 2000-2006 Networking."— Presentation transcript:

1 PORTAL OF OPPORTUNITY

2 A CONTENT (R)EVOLUTION Information + Browsing 1990s Distribution + Content 1995-2000 Communication + Searching 2000-2006 Networking + Sharing 2006-2010 Web Dependency 2010+ Online content consumption has evolved from early experimentation to absolute dependency Insight based on: The Driving Forces of Online Content Consumption, The Nielsen Company; Competitive Strategy In The Age Of The Customer, Forrester Research Inc. Web Dependency

3 FROM CUSTOMER-CENTRIC TO CUSTOMER-OBSESSED …the only successful strategy in the age of the customer is to become customer-obsessed—to focus your strategic decisions first and foremost on customer knowledge and retention. Source: Competitive Strategy In The Age Of The Customer, Forrester Research inc “ ”

4 SUPPORTING TODAY’S WEB DEPENDENCY Search Lifestyle News s News Local Local Local Local Enternainment Social Messenger r Banking Banking Banking Banking Entertainment Blogging Email Sports Tech Reviews Reviews Dating Video Video Video Travel Autos Music Movies Diet Career Games Shopping Auctions Weather Chat Call Research Research Sport Apps Apps Movies Health Health Health Politics Politics Politics Politics Politics Lifestyle Local Banking Video Search Diet Games Banking Email Autos Career Shopping Auctions Chat Apps Entertainment

5 SUPPORTING TODAY’S WEB DEPENDENCY Search Lifestyle News Sport Local Local Local Local Enternainment Social Messenge r Banking Banking Banking Banking Photos Blogging Email Sports Tech Reviews Reviews Dating Video Video Video Travel Autos Music Movies Diet Career Games Shopping Auctions Weather Chat Call Research Research Study Apps Apps Pets Health Health Health Politics Politics Politics Politics Politics Crafts

6 AND FOR BRANDS… As more people shift time online, the companies best positioned to monetize this trend are companies that aggregate audiences. Laura Martin, Needham Co “ ”

7 MAKING BRANDS PART OF THE CONVERSATION Connecting consumers to audiences and advertisers to content Search Premium content Social networks

8 SOCIALLY RELEVANT

9 SMART, UP-TO-THE-MINUTE CONTENT

10 MSN THE PERFECT CANVAS TO TELL YOUR STORY Deliver advertising experiences for the right audience, at the right time, at scale

11 CREATIVE AT THE CORE …bring together the full range of the latest interactive tools and technologies, drawing on the robust capabilities of the Internet to deliver sight, sounds and motion, with social underpinnings—all at scale. Brands have wanted this to happen for a long time, and it is. Randall Rothenberg, CEO and President IAB THE SIDEKICKTHE BILLBOARDTHE PUSHDOWN THE FILMSTRIPTHE SLIDERTHE PORTRAIT THE FILMSTRIP “ ”

12 CONNECTING ACROSS SCREENS 25% 5% 10% 15% 20% total Xbox LIVE users When Mobile peaks EVENING MSN ® page visits pick up where Xbox LIVE ® usership tapers off DAYTIME 6% 5% 4% 7% total PVs 1% 2% 3% Focus on Xbox LIVE night owls LATE NIGHT Combine screens to reach your audience with a consistent message throughout their day Source: Omniture, Mobile Page Views June1st – June 15, 2011; Nielsen NPM, April 2011. Measures by % of total page views and active users.

13 CONNECT AT SCALE TO THE AUDIENCE THAT IS RIGHT FOR YOU 50+ markets 27 languages 523m unique users per month 400m videos served 21bn minutes per month 22bn page views per month Source: comScore Media Metrix, 3 Month Avg. Ending December 2011, Worldwide

14 MEASURING IMPACT IMPACT AND MEASUREMENT SAMSUNG GALAXY TAB CASE STUDY PC campaign 15m+ Impressions Messenger interaction panel 19%+ Interaction rate Rich Media campaign on mobile 35%+ Interaction rate

15 MSN: CONTENT EVOLVED Best of the web Customer obsessed Creative storytelling Real-time, agile content strategy Innovating with advertisers

16 MSN: YOUR STORY STARTS HERE

17 APPENDIX GLOBAL REACH Microsoft Sites + Skype together reach more than 990 million consumers globally Canada 25m United States 187m Latin America 118m MEA 87m Europe 309m Asia Pacific 279m Source: comScore Media Metrix, December 2011

18 APPENDIX GLOBAL REACH Microsoft Sites + Skype together reach MORE audience than Facebook, YouTube, Yahoo! and AOL Source: comScore Media Metrix, December 2011

19 APPENDIX THE WORLD IS CHANGING FromTo People Mostly offline, separate onlineDigital and physical worlds blend Devices TV + PCTV + PC + Phone + Tablet Digital Journey Portals + SearchSocial + Commerce + Video + Apps Engagement Anonymous + IndirectAuthenticated + Direct IT Enterprise-focussed, internal systemsCustomer-orientated, cloud-based Marketing Domain of the CMOCMO + CIO collaboration

Download ppt "PORTAL OF OPPORTUNITY. A CONTENT (R)EVOLUTION Information + Browsing 1990s Distribution + Content 1995-2000 Communication + Searching 2000-2006 Networking."

Similar presentations

Ohio Newspaper Association Columbus, Ohio Thursday February 10, 2011 Mark G. Contreras Senior Vice President/Newspapers Ohio Newspaper Association Columbus,

Ohio Newspaper Association Columbus, Ohio Thursday February 10, 2011 Mark G. Contreras Senior Vice President/Newspapers Ohio Newspaper Association Columbus,
SOCIAL MEDIA FOR BUSINESS Effectively leveraging this powerful marketing tool. Eric D. Schulz Co-Director of Strategic Marketing and Brand Management.

SOCIAL MEDIA FOR BUSINESS Effectively leveraging this powerful marketing tool. Eric D. Schulz Co-Director of Strategic Marketing and Brand Management.
Microsoft Media Network. 2 =+ Combining two great networks To build 1 industry-leading platform Microsoft Media Network The right impression. Every time.

Microsoft Media Network. 2 =+ Combining two great networks To build 1 industry-leading platform Microsoft Media Network The right impression. Every time.
DIGITAL QUICK FACTS. DIGITAL QUICK FACTS $328m was spent in the digital category in 2011 in New Zealand, this is up 28% YOY* The digital category now.

DIGITAL QUICK FACTS. DIGITAL QUICK FACTS $328m was spent in the digital category in 2011 in New Zealand, this is up 28% YOY* The digital category now.
808 Main St. Fitchburg, MA 01420 978-343-6911 491 Dutton St Lowell, MA 01854 978.970.4710.

808 Main St. Fitchburg, MA Dutton St Lowell, MA
2 presentation FRAMEWORK WE’VE GOT A GREAT HISTORY OUR FORMULA IS SIMPLE WE REACH THE SLURPEE AUDIENCE A PEEK AT WHAT’S NEW IN AOL PROGRAMMING CREATIVE.

2 presentation FRAMEWORK WE’VE GOT A GREAT HISTORY OUR FORMULA IS SIMPLE WE REACH THE SLURPEE AUDIENCE A PEEK AT WHAT’S NEW IN AOL PROGRAMMING CREATIVE.
Digital vision. The changing landscape ‘ 09 ad spend to fall by 0.2% TV + 0.5% Newspapers -3.8% Internet +9.5% Source: WPP/Group M Advertising Forecast,

Digital vision. The changing landscape ‘ 09 ad spend to fall by 0.2% TV + 0.5% Newspapers -3.8% Internet +9.5% Source: WPP/Group M Advertising Forecast,
Local Content Matters Online 2010. Advertiser’s Online Choices 100,000,000 Web sites 25,000,000,000 Pages on which to advertise.1% Average click-through.

Local Content Matters Online Advertiser’s Online Choices 100,000,000 Web sites 25,000,000,000 Pages on which to advertise.1% Average click-through.
Viral Marketing and Advertising Strategies For Social Networks Presented by Jeff Ragovin Vice President Sales, Buddy Media 917-523-6266.

Viral Marketing and Advertising Strategies For Social Networks Presented by Jeff Ragovin Vice President Sales, Buddy Media
Social Media Marketing How to make it successful?.

Social Media Marketing How to make it successful?.
MSN and competing Web portals Presented by ： Meiyu Xie Course ： COMP 1631, Winter 2011 Date: 2011-01-31.

MSN and competing Web portals Presented by ： Meiyu Xie Course ： COMP 1631, Winter 2011 Date:
MySpace The Momentum Effect Budapest, April 2009.

MySpace The Momentum Effect Budapest, April 2009.
Reaching Hispanics through Rich, Deep and Relevant Content.

Reaching Hispanics through Rich, Deep and Relevant Content.
1 Web 1.0. Business Applications Digital Expectations: Competitive pressures reduce cost Improving customer service Improve efficiency Sharing knowledge.

1 Web 1.0. Business Applications Digital Expectations: Competitive pressures reduce cost Improving customer service Improve efficiency Sharing knowledge.
Internet Strategies MKTG 340 Maureen O’Connor. Interactive Strategies consist of… 1. Commerce on the web – The activities involved with offering and selling.

Internet Strategies MKTG 340 Maureen O’Connor. Interactive Strategies consist of… 1. Commerce on the web – The activities involved with offering and selling.
Search Quality of the Live Click Darran Snatchfold Trade Research Manager.

Search Quality of the Live Click Darran Snatchfold Trade Research Manager.
1 2011 in Digital: Transitioning To a Post-PC World.

in Digital: Transitioning To a Post-PC World.
Copyright ® 2011 Rovi Corporation. Company Confidential. Moving Beyond the :30 Spot Advertising in a Multi-Platform World Jeff Siegel

Copyright ® 2011 Rovi Corporation. Company Confidential. Moving Beyond the :30 Spot Advertising in a Multi-Platform World Jeff Siegel
© 2012 Microsoft Corporation. All rights reserved. Amazing apps. Windows 8 comes with built-in apps for the things you do most to help get your favorite.

© 2012 Microsoft Corporation. All rights reserved. Amazing apps. Windows 8 comes with built-in apps for the things you do most to help get your favorite.
CONCRETE SOFTWARE SOLUTIONS PVT. LTD. A leading Digital Marketing Firm In India.

CONCRETE SOFTWARE SOLUTIONS PVT. LTD. A leading Digital Marketing Firm In India.

Similar presentations

Ads by Google