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Brazilian IoT Landscape: building a long term plan Ricardo Rivera ICT Industries Research Manager (BNDES) www.iotbrasil.com.br IoT Week 2016 - Belgrado - Innovation day 31-05 Brazil Session: IoT Panorama and collaboration with EU
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1960 Energy shortage No Automotive Industry Oil Crisis Agriculture Expansion 3rd largest civil aircraft manufacturer 3rd largest oil company in the world 6th largest* automotive manufacturer Basic Inputs Development 2nd largest mining company 50% of fuel consumption comes from sugar cane ethanol Brazil is the 3rd largest food exporter Aircraft Industry development *Non-exhaustive list IoT/Innovation: Next opportunity for new companies blossoming in Brazil Innovation Challenge IoT, Renewable Energy, Biotech among the top priorities 197019801990Today1950
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How we plan to build a long term vision? Interopera bility SecurityPrivacy Government articulation Human Resources Financing… Smart Cities Smart Farming Health Manufacturing Logistics Mobility Home Automation ??? Horizontals Verticals
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IoT study should address a balanced view considering opportunities for innovation and impact on Brazil development Deep dive Public policies proposals Supply Criteria (ex.): Local ICT existing and desirable competences (software, hardware, microelectronics) Niche opportunities and new business models ... Demand Criteria (ex.): Brazilian “big challenges” and opportunities Global and local potential market Addressable government procurement Social impact ... Horizontal Issues Multi criteria analysis to select verticals and horizontals Action Plan (2017-2022) (2017-2022) 4
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Action Plan (2017-2022), initiatives like: Regulatory framework (e.g. privacy, interoperability) Financing, specially venture capital Human Resources development Tax breaks International integration (support for exports, international cooperation) IoT observatory … Horizontals Verticals Bed tests (specially using government procurement power) and living labs Innovation public calls International agreement (innovation, standards etc)...
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SWOT for IoT Strength Market: 200 M early adopters, 9.9 M M2M terminals (jun/15; top 10 ww) Diversified potential demand: manufacturing, government demand and B2C sectors HR: software competence acknowledgment Innovation: electronics clusters (SMEs) Policy Instruments: financing and fiscal incentives Competitive advantage: Agribusiness, O&G, Mining, Tourism and Aviation Weaknesses Infrastructure: broadband access and quality, logistics costs Gaps in innovation environment: lack of long term policies, weak companies-universities interaction, low private investment in innovation, embryonary start- up environment Macro constraints: high interest rates HR: lack of engineers and scientists, and basic education system Opportunities Well being: crowded cities, integrated Health System (SUS), urban agenda Productivity: agribusiness, logistics, basic inputs (mining, forest based, O&G) Renewable energy Threats Industrial sector loosing competitiveness Tsunami of new global and fast scalable business models capturing value from local tradable and non tradables sectors Low-skilled jobs losses
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Successful Cases: IoT local development for local opportunities/challenges Logistics Brazilian roadways map (2015)
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Successful Cases: IoT local development for local opportunities/challenges Smart Cities 7º smartest city in 2015 (ICF)
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Successful Cases: IoT local development for local opportunities/challenges Agribusiness
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Successful Cases: IoT local development for local opportunities/challenges Health Tropical diseases epidemic
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Final Remarks IoT will address relevant Brazilian problems/opportunities Brazil definitely needs a long term plan for IoT IoT Week is a great opportunity to exchange knowledge and strengthen EU-Brazil relationship Thanks and…... and hope to see you in Rio!
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