1. TMC Website Properties Audit  Comprehensive Corporate Profile  Complete list of Services  List of Networks and Offices (with Google Map)  Education (Online Resource Center) Good for illness revalidation Information about the medical machines  Patient Partners (Testimonials and stories of patients)  Newsroom (Press releases, podcasts, video archives, publications and Financial Reports)  Contact Us (Customer Services, Where to get in touch, Careers)  Website Search Feature  Special app for cardiovascular care (customer / patient login)  Contents are regularly updated

2. Visitor Profiles  The site’s tone of voice caters to young adults and professionals.  Visitors are mostly females with ages from 25 to 34  Most Visitors themselves or someone from their love ones have chronic illnesses

3. Promos (E-Partner Card) The TMC e-Partner Card is an electronic card containing a TMC patient’s medical records, and also serves as the patient’s identification and reward points card. The Card stores information through My Health e-File technology.

4. Site-User Engagement  The site is engaging in terms of promos and education. It has a specialized website that caters for visitor’s questions or inquiries (www.askTMC.com)

5. MC Properties Audit – Facebook

7. TMC Properties Audit – Facebook  Contents are updated regularly  It has a moderator that answers questions and inquiries of fans. (friendly and casual tones)  Posts have different range of topics. It covers new medical advancements, guidelines to partner-patients to different medical trivia.

8. MC Properties Audit – Facebook app – Experience TMC  Experience TMC is an app that creates a dialogue between the user and TMC.  Not Regularly Used

9. MC Properties Audit – Facebook app – Wellness Promo

10. Social Mention

11. SEARCH AUDIT

12. Medical City – Good SEO

14. Leading Hospitals in Google SERP

16. Competitive Study - Visits

17. Demographics

18. St. Luke’s Medical Center - QC Web Features  Basic Header and Footer Navigation Tabs (Home, About Us, Contact, Sitemap, Maps and Directions, and Disclaimer)  Complete List of Institutes and Centers  Clear Information and Procedures for Patients and Visitors  Comprehensive Overview of Medical Services and Programs  International Affiliation and Accreditation  Updated News and Events  E-Newsletter Subscription  Link to St. Luke’s Medical Center Global City

19. St. Luke’s Medical Center - QC Visual and Content Review  Website is static—not interactive nor dynamic.  Homepage Banner is not utilized to promote their events and services  Text-heavy especially in the inside pages  Too much unnecessary spaces  Lacks apps and media components (Video, Gallery)  No social media icons/links www.stluke.com.ph

20. St. Luke’s Medical Center – Global City Web Features  Basic Header and Footer Navigation Tabs  Patient’s Stories  List of Diseases and Their Description  Information and Procedures for Patients and Visitors  International Affiliation and Accreditation  Updated News, Promos, and Events  Link to St. Luke’s College of Medicine  Subscription Box to View Med Results Online  E-Newsletter Subscription Box  Forms for Appointment Requests and Inquiries

21. St. Luke’s Medical Center – Global City Visual and Content Review  Website is new and vibrant  Homepage Banner is used as a slideshow to showcase St. Luke’s Institute Directors  Homepage is text-heavy.  Contains features for customer convenience (online viewing of medical results, appointment requests, online inquiry)  Twitter and Facebook icons are found in the footer. Twitter link not working. www.stlukesmedicalcenter.com.ph