1. Improve your self awareness and project a powerful presence @everywomanUK #ewnetwork

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4. Introduction Kate Fletcher

5. Speaking to hearts and minds Why? Convey new strategy to the team so that everyone pulls in the same direction. Make the corporate vision stick with your employees. Be easily understood, memorable, change opinions, behaviours, or values. Enables you to inspire and motivate action. “People don’t care how much you know until they know how much you care.” John Maxwell

6. Sticky messages They get to the heart of the matter and often shift people’s thinking. Simplicity – short yet profound Unexpectedness – ‘uncommon sense’ Concreteness – no abstract language or acronyms Credibility – will the audience ‘buy’? Emotions – examples involving people can move people to feel emotions Stories – memorable and helps the audience relate to the message

7. Sticky language “We will put a man on the moon and return him safely within the decade.” “Exxon Mobil Corporation is committed to being the world’s premier petroleum and petrochemical company. To that end our goal is to continuously achieve superior financial and operating results while adhering to the highest standards of business conduct.” “We believe our first responsibility is to the doctors, nurses and patients, mothers and fathers and all others who use our products and services.” “Southwest is the low-fare airline in its markets.”

8. Persuasive language Persuasive language is outcome focused, clear and accountable

9. Some examples of persuasive messages FROM: Can you make a commitment? I hope the session has had an impact on you. I think we might want to look at this again, or at least think about what we haven’t covered or whether anyone wants to add anything. TO: What commitment will you make and when? As you reflect about this session on your way home, write down the one thing you are going to commit to do differently. I suggest that we all review it now and spend 10 minutes after lunch agreeing what changes, if any, we are going to make. Is that ok?

10. Plan and rehearse Plan and practise for key events. Ask yourself: What do I want them to see/ feel/ do differently? What can I leave out that confuses/ dilutes/doesn’t add value? Am I owning my view/feeling ?

11. Poll 1: How many ‘bits of information’ do our brains process each second? A500 B50,000 C200,000 D1,000,000 E2,000,000

12. Centring voice and breath “Breath powers your body, your voice, your mind, your heart and your spirit. It is the first act you perform and it is the last.” Patsy Rodenburg, Voice Coach, 2007 Centring is a simple breathing technique to control stress and muscle tension, block out negative or distracting thoughts, and allow your mind to work effectively. Breathe in for 6 seconds, hold for 2, and then exhale for 7 seconds.

13. Silence is a golden opportunity Gather your thoughts. Conveys consideration. Rarely feels as long to the receiver as it does to the speaker. Take a moment during a conversation to check the intention behind what you are going say and how you can say it with the impact you want.

14. Managing emotional state Emotions and physiology were designed to us to react appropriately to opportunities and threats. Risk being drawn into negative and un- resourceful state in challenging situations. May feel you have little or no control over this. Opportunities and threats we perceive today relate to our self-concept and aspirations. Fear can often be self-fulfilling. Recognise what you’re feeling and why, is the key to helping take appropriate action.

15. Managing our physiology Our emotions are powerful sources of information. Managing our physiology helps us to manage our emotional state. For an enabling emotional state : breathe more deeply/slowly relax different muscles keep feet firmly on the ground between head and shoulder width apart Imagine beam of light securing you to the floor

16. Non verbal communication Over 90% of our communication is non verbal.

17. Some different images

18. Strengthening body language Posture – straight, tall, balanced Eye contact – strong, focus on irises, no wandering! Smile – quickest way to build rapport; often elicits a smile in return Handshake – firm, relaxed, minimal ‘pumping’ Gestures – to support your words, minimising distractors Facial expression – understand your ‘screen saver’ and ensure it is what you want to project Personal space – use the space around you appropriately to create impact and mood www.ted.com/talks/amy_cuddy_your_body_language_shapes_who_you_are

19. Poll 2: How many body language cues do we typically convey every minute we interact? Aup to 2,500 Bup to 5,000 Cup to 7,500 Dup to 10,000 Eup to 12,500

20. Summary Remember to speak to hearts as well as minds. “People don’t care how much you know until they know how much you care.” ‘Sticky’ messages get to the heart of the matter and often shift people’s thinking. They’re memorable and you will have real impact. Remember persuasive language and accountability messages Plan and rehearse Our emotions are powerful sources of information and managing our physiology helps us to manage our emotional state. Strengthening body language can enhance our performance - “Power posing” can affect testosterone and cortisol levels in the brain can drive success.

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