1. IBM Channel Enablement Speed Sheet – SOFTWARE TOP ACTIONS NameDescriptionDateAnnounce New! Replay: North America Software Market Opportunity Call If you or any of your partners missed the 10/7 North America Software Market Opportunity Update, a replay is now available on PartnerWorld. OngoingClick Here New! Reminder! Use the 2010 Cash to Close Program to Close 4Q Deals A program that provides funding for an activity or event to help progress or close a current Business Partner identified midmarket opportunity not previously forecasted to close in the current quarter. OngoingNominations to Kelley StoyKelley Stoy IBM Smarter Systems TourYou and your customers are invited to attend his complimentary event – a perfect opportunity to invite your customers to hear how IBM has pioneered the development of integrated systems. Various October Dates Register BUSINESS PARTNER INCENTIVES New! IBM Education Pack - online account promotion If eligible IBM Business Partners purchase, in a single IBM order, eligible IBM Education Pack - online account(s) with a total account value of $25,000 or more, the new total IBM list price is 15% off the total value of the account. Expires 01/28/11 510-598 New! IBM Education Pack - prepaid account promotion If eligible IBM Business Partners purchase, in a single IBM order, eligible IBM Education Pack - prepaid account(s) with a total account value of $25,000 or higher, the new total IBM list price is 15% off the total value of the account. Expires 01/28/11 510-59510-599 IBM Rational Business Partner incentive Eligible IBM Business Partners can receive an incentive payment if their End User, as defined in the IBM Business Partner Agreement, acquires selected eligible new IBM Rational testing software licenses. Expires 12/01/10 510-591 More Opportunities to Win with the Up to 2X SVI Competitive Incentive Find new tools designed to help increase sales in competitive accounts. IBM announced the expansion of this competitive incentive, by adding more brand plays and increasing the number of eligible offerings. OngoingClick Here No charge LotusLive offer for PartnerWorld members only All PartnerWorld members are eligible for a full year, no charge subscription to LotusLive Meetings and LotusLive Engage. OngoingClick Here IBM Power 750 and Tivoli Storage Manager Business Partner incentive Receive an additional discount on the hardware when purchasing a Power 750 minimum configuration and a Tivoli Storage Manager Extended Edition V6.2 new license or upgrade to an existing license for sale to your end-user. Ongoing510-252 510-251 END-USER PROMOTIONS IBM Rational Insight Server discount promotion For a limited time, the commercial Passport Advantage RSVP and Passport Advantage Express SRP for selected eligible Rational Insight Server licenses will be reduced by 45%. Expires 11/30/10 310-244 510-544 0% Financing on IBM SoftwareRates as low as 0% over 12 months for credit qualified clients purchasing new IBM software licenses and first-year subscription and support charges. Competitive rates are also available for 24 and 36-month payment terms OngoingClick Here IBM Rational DOORS Web Access and Publishing Engine rebate promotion For a limited time, receive a rebate if you acquire a solution including one or more eligible new IBM Rational DOORS Web Access software licenses, and one or more eligible new IBM Rational Publishing Engine software licenses. Expires 12/31/10 310-219 510-463 IBM Rational Team Concert discount promotion For customers and eligible IBM Distributors, the commercial Passport Advantage Relationship Suggested Volume Prices (RSVP) and Passport Advantage Express Suggested Retail Price (SRP) for selected IBM Rational Team Concert products have been reduced by 50%. Expires 10/27/10 310-168 510-317 IBM Training for Software Lenovo IdeaPad S10 netbook promotion End Users of eligible IBM Business Partners who enroll and attend a selected eligible IBM Software Training public class can receive a Lenovo IdeaPad S10 netbook product number 4333-36U at no additional charge. Expires 10/29/10 310-180 510-335 IBM Tivoli Business Service Manager and IBM Tivoli Composite Application Manager rebate promotion If End Users of eligible IBM Business Partners acquire: at least one eligible new IBM Tivoli Business Service Manager software license; and at least one eligible new IBM Tivoli Composite Application Manager for Transactions software license at the same time, and appearing on a single End-User invoice, they can receive a rebate. Expires 12/15/10 310-204 510-399 IBM Power 550/560 Express servers w/IBM WebSphere rebate End-user customers can receive a rebate from IBM when they purchase an eligible Power Server and eligible WebSphere software. Ongoing309-562 509-553 Manager, Channel Marketing: Milan Patel Channel Marketing Manager: Kelley Stoy Sales Executive: Bob Finnecy Date: 10/21/10

2. IBM Channel Enablement Speed Sheet – SOFTWARE ENABLEMENT DEPLOYMENT NameDescriptionDateMore Info CROSS-BRAND New! Save the date! Tuesday, January 25, 2011 Make plans now to be part of our Software Value Plus Anniversary Celebration and 2011 Kick-Off Virtual Event. More details to come! 01/25/11Details TBD New! Register! IBM Software Business Partner Launch Webcast Join Sandy Carter, Vice President, IBM Software Business Partners, to hear a number of exciting announcements that will help Business Partners build skills and grow their businesses in 2011. 11/09/10 11am et Register New! Replay – October 12 Co- Marketing Call Access the October 12 replay as well as replays of the other calls held throughout the year. Through 4Q Click Here New! Canalys 2010 keynote video available During the recent Canalys 2010 event, Mike Rhodin, Senior Vice President, IBM Software Solutions Group, presented an outstanding keynote address in which he discussed how something profound is happening in the marketplace, and provided numerous examples of how IBM is delivering new capabilities, new enablement to help Business Partners meet emerging opportunities OngoingClick Here Replay: 4Q North America Software Channel Marketing and Sales Plays teleconference If you missed the 4Q North America Software Channel Marketing and Sales Plays teleconference on September 9, be sure to listen to the replay. OngoingReplay New! IBM Software VAD PortalThe Value Added Distributor (VAD) Web Portal has been streamlined to ensure quick and easy access to key resources your VAD needs for effective selling and support. OngoingClick Here 4Q “We Pay” OfferingsCheck out the new software certifications that have been added to the 4Q 2010 "We Pay" offerings. You are entitled to participate in the "We Pay" offerings through your IBM Value Package purchase. Through 4Q Click Here Why IBM Software?Built for change. Fueled by expertise. Ready for work. Smarter software for a smarter planet. OngoingLearn more Co-Marketing Center has replaced Campaign Designer Your one-stop to maximize your co-marketing investment with IBM. Use "ready to execute" customizable campaign materials. You can also apply for IBM co-marketing funds, to help fund your campaign execution. OngoingClick Here Sandy Carter’s Executive CornerAccess the latest communications from Sandy Carter, Vice President, IBM Software Group Business Partners and Midmarket OngoingClick Here Q4 2010 Business Partner Sales and Marketing Plays Highlighting a number of new and updated sales plays for our Business Partners to identify, progress, and close Q4 opportunities. Through 4Q Click Here New Social Media Skills Initiative to help you drive more sales! In response to the survey results, IBM launched a new skills initiative designed to provide you with education on the effective use of social media to help you drive more sales. OngoingPress Release Software Value Plus and SVI Certification Checks started in August August: SVP certifications and revalidation. February 2011: we begin checking for 2010 Value Revenue Percentage compliance. Please take the necessary measures to ensure you do not lose your authorization. Started 08/2010 Authorization Readiness Dashboard IBM Business Partner Locator ToolFind a Business Partner with a particular skill set, a technology reseller or a consultant with industry expertise. Team with other Business Partners to develop innovative solutions, or close existing opportunities. OngoingClick Here IBM North America Software Business Partner Getting Started Guide Need help getting started marketing and selling IBM software or just need a refresh? Includes a step-by-step chart on how to start being successful as well as detailed information and PartnerWorld links. OngoingClick Here IBM Software Business Partner Event Kit Designed to provide "event-in-a-box" help to Business Partners who need assistance planning and executing IBM Software-related events. OngoingClick Here Manage your IBM opportunities more efficiently and go B2B with the Global Partner Portal Excel Add-in An alternative method to enter, receive and update your IBM opportunities. With the B2B Add-in, use an Excel spreadsheet to work with your leads. No more waiting on the Internet to enter each field of data. OngoingClick Here MIDMARKET New! Virtual Briefing: Securing Midsize Businesses in the 21st Century The Midmarket Briefing Center (MBC) is featuring a three-part series, entitled Analysts Series for Midsize Businesses -Technology for a Smarter Planet. 11/03/10 11am et Register

3. IBM Channel Enablement Speed Sheet – SOFTWARE ENABLEMENT DEPLOYMENT NameDescriptionDateMore Info MIDMARKET (continued) Midmarket prospecting scenarios on PartnerWorld – use in Oracle-Sun competitive situations and win! "Prospecting scenarios" are concise, information-packed "one-pagers," containing target audience, customer pains, value proposition, customer references, sales plays and resources. OngoingClick Here Networking opportunities for PartnerWorld midmarket Business Partners Take advantage of social networks, virtual worlds and social media available for selling in the midmarket. Find IBM Express Advantage on: LinkedInLinkedIn, Twitter, Facebook, YouTube, SlideShareTwitterFacebookYouTubeSlideShare OngoingMore info on selling into the midmarket IBM adds Solutions Financing to Midmarket Bundles Financing option through IGF: Preconfigured, midmarket-directed solution bundles to help Business Partners better address customers’ business needs and ease budget constraints. OngoingClick Here INFORMATION MANAGEMENT Q4 Information Governance ForumsParticipate in the Business Partner Showcase! Nov. 16 in Indianapolis and Nov. 18 in San Jose. 11/16/10 11/18/10 Contact Chuck Sicard Chuck Sicard Guardium BootcampThis 4-day technical workshop is for IBM and Guardium, an IBM Company, and Business Partners interested in working with IBM's Guardium Database Activity Monitoring system. 11/16/10Waltham IBM InfoSphere Gaurdium sales kitAssets in this sales kit are outlined by client engagement phase, with each helping you to more effectively position and sell the product. OngoingClick Here Information On Demand 2010Apply information and analytics to drive innovation, business optimization and competitive differentiation. Extensive technical, business sessions, certifications, hands-on labs, demos, and networking. EXPO is the conference hot spot!EXPO is the conference hot spot! 10/24/10 – 10/28/10 Las Vegas Register Information On Demand 2010: Business Development Day – Register now Access to an exclusive Business Partner appreciation awards / networking reception, one-on-one meetings with IBM executives and IBM Subject Matter Experts, community programs, and much more. 10/24/10 Las Vegas Register InfoSphere Information Server BootcampThis 5-day technical training on IBM Information Server, IBM InfoSphere Foundation Tools, IBM InfoSphere DataStage and IBM InfoSphere QualityStage in a classroom setting. 10/25/10 – 10/29/10 San Mateo Register Replay: IBM Smart Analytics Systems Business Partner Program Update Listen to this update on the Smart Analytics System Program. Build a strong sales competency, solidify your technical skills, participate in the Pilot Program and know where to access key resources. OngoingReplay Presentation Playbook! IBM Smart Analytics Systems for Midmarket IBM Smart Analytics System 1050 and IBM Smart Analytics System 2050 are cost effective solutions for the midmarket and departments looking to quickly deploy analytics and business intelligence capabilities on a powerful warehousing foundation. OngoingClick Here Increase demand with new IBM Cognos marketing programs Leverage eight new IBM Cognos Business Partner-ready marketing programs. OngoingClick Here LOTUS New! Foundational training based on LotusLive Integration tools Tivoli Directory Integrator (TDI) experts will be in Austin, Texas October 25 and 26 conducting complimentary TDI training. Day 2 of this event has extra focus on Lotus Connections integrations. 10/25/10 – 10/26/10 Austin Email Johan Varno to enrollJohan Varno New! Lotus SalesTalk: Selling the Business Value of Collaboration Applications and Solutions This SalesTalk offers you an infusion of knowledge in presenting the business value of custom applications and linked-value to sell Lotus collaboration. In 60 minutes we will cover 6 real-world examples across a wide variety of industries and line-of-business solutions, and show you where to find many more. 10/26/10 10am et Register Replay: IBM Reinventing Relationships webcast Hear all the IBM Customer Experience Suite announcements from IBM executives, on demand and at your convenience. OngoingReplay Offering: IBM Project Northstar and IBM Customer Experience Suite Sales information and related materials specific to IBM Project Northstar and IBM Customer Experience Suite. OngoingClick Here Announcing the Lotus XPages Cup Competition The VIC is pleased to announce the Lotus Building Collaborative Applications with XPages Cup Competition. Learn about the latest XPages enhancements built on the breakthrough innovation started in Lotus Notes 8 and Lotus Domino 8. 09/27/10 – 10/29/10 Register

4. IBM Channel Enablement Speed Sheet – SOFTWARE ENABLEMENT DEPLOYMENT NameDescriptionDateMore Info LOTUS (continued) Save the date: Lotusphere 2011Mark your calendars for Lotusphere 2011, January 30 - February 3, 2011, Orlando, FL. Sponsor and Exhibitor InfoSponsor and Exhibitor Info 01/30/11 – 02/03/11 Click Here Lotus Developer Summits: You and your customers are invited IBM Lotus technical workshops can help you and your customers (who might be developers) take advantage of the latest application development technologies. Various Dates Register Lotus and WebSphere Portal Business Partner Progression Kit Important offers, discounts, promotions and links to collateral organized by five Lotus sales plays and accompanying quick reference guides are available in this kit to help you close business. OngoingClick Here 4Q Lotus Sales PlaysUse these sales plays and tools that help you to address your customers' most pressing need: cost reduction, plus help them improve collaboration in new and innovative ways. OngoingClick Here Authorized Distribution alert: IBM Lotus Messaging and Collaboration Per the Lotus strategy, announcing effective January 25, 2011, we will add the IBM Lotus Messaging and Collaboration portfolio of products to authorized distribution as part of IBM Software Value Plus. Effective 01/25/11 Click Here LotusLive NotesGet all the latest, check out the blog post from Ed Brill, the TMZ of Lotus. According to Ed, the "announcement marks the clear establishment of LotusLive as the leader in cloud collaboration.” OngoingClick Here RATIONAL New! IBM Rational Security and Compliance release Enablement Call You are invited to participate a Rational Security and Compliance sales enablement call. We will review this IBM Rational release including the following: Globalization and translation, Support for WebSphere Portal scanning, Hybrid analysis and more. 10/22/10 9am et 888.972.4311 PC: Security Denise Wynn Denise Wynn for charts New! IBM Rational Software Talks To You This webcast, Lean Application Development, is the first in a series of Collaborative Lifecycle Management events. Register to attend and learn about about the lean development environment built by and for high-performance development teams. 10/28/10 2pm et Register New! IBM Rational testing eKits available Take advantage of complimentary eKits from IBM that give you a collection of tutorials, articles, webcasts, podcasts, case studies and demos about a particular product, task, or role. OngoingClick Here New! Enterprise Modernization Sandbox The Enterprise Modernization Sandbox for Power Systems is a cloud offering that provides a dedicated, hosted environment with mainframe connectivity and IBM enterprise modernization products already installed just for you. OngoingClick Here Download Rational Team Concert Express- C: A no-charge version for up to 10 developers Shorten development cycles and deliver higher quality software with a complete Agile collaborative development environment. Set up a complete development environment in a day. OngoingClick Here Innovate Comes to You SeminarsRegister for an event close to your office, and bring your customer with you. See first-hand the benefits of Rational software and hear from Rational experts. Reserve your place. OngoingRegister Replay: 2010 Virtual Innovate eventListen to the replay of the Sept 14 event. Invite your customers too. Hear from experts and see first hand the benefits of Rational software. OngoingClick Here Reminder: Leverage the Rational progression toolkit The Rational progression toolkit provides annotated lists of the latest entry points and pricing promotions, along with a hand-picked list of progression resources organized by sales stage. OngoingClick Here Quality Management Thought Leadership series Link to this website from your site and tell your customers about the new Rational Quality Management Thought Leadership series of white papers, podcasts and events. OngoingClick Here Rational sales kitsLeverage new sales kits.OngoingClick Here TIVOLI New! New IBM Internet Security Solutions Special Bid Transactions Process available to help close deals The new Special Bid process for IBM Security Solutions is designed to provide IBM Business Partners with special pricing for IBM Security Network Intrusion Prevention System (IPS) offerings in situations where additional discounting is required to win against the competition. Through 4Q Click Here

5. IBM Channel Enablement Speed Sheet – SOFTWARE ENABLEMENT DEPLOYMENT NameDescriptionDateMore Info TIVOLI (continued) Tivoli Top 10 – October 2010A short monthly list of the top 10 Tivoli resources to help you succeed. An IBM PartnerWorld ID and password are required to access these resources. OngoingClick Here Upcoming Security offering to be added to Passport Advantage The first IBM Internet Security Solutions offering can be ordered via IBM Software Group Passport Advantage (PPA), and will also be eligible for the IBM Software Value Incentive (SVI) program. Coming in November Click Here Tivoli Business Partner Summit at Pulse 2011 The exclusive Business Partner Summit will be held on Sunday, February 27 in conjunction with Pulse 2011 in Vegas. 02/27/11 – 03/03/11 Click Here Pulse 2011 - Position your company for growth by being a Pulse 2011 Solution Expo Sponsor Be one of the first to register for Pulse 2011 sponsorship and save up to $5,000 USD before December 18, 2010. Pulse 2010 Sponsor alumni save up to $10,000 USD. 02/27/11 – 03/03/11 Las Vegas Click Here Pulse Comes to YouBrings the excitement, education, and experience of the IBM Pulse global conference to your city! Various Dates Register IBM Security Services invitation for Business Partners – learn about the IBM Security portfolio November 18: Seller Successes (11am et)Various Dates Register ISM Library: A competitive resource you can't ignore No competitor can match the tools and experience IBM provides customers in a free, collaborative community. Reduce costs and improve time-to-value. OngoingClick Here Tivoli Foundations Virtual Event: Now available for extended viewing until December Midsize companies have unique challenges. The Virtual Event brings you a rich program of high profile speakers, successful entrepreneurs, and product demos to address your growing needs. Until 12/2010 Register WEBSPHERE New! Announcing the WebSphere Solutions Cup Competition The Virtual Innovation Center (VIC) is pleased to announce the WebSphere Solutions Cup Competition, October 12 - November 19. Take this opportunity to learn about expanding your business with WebSphere offerings that can be used to build and enable cloud computing within the enterprise. Through 11/19/10 Click Here New! Replay - WebSphere launch announcements: Business agility prescribed! Did you miss the announcement webcast on October 12? View the replay and access all the product announcements and assets associated with them. Utilize these announcements to help you close business in 4Q and position yourself for a strong 2011 start. OngoingClick Here New! Impact 2011: Open for registrationJoin us for Impact 2011, April 10-15, 2011 in Las Vegas, Nevada, at The Venetian and The Palazzo Hotels. Sponsorship Opportunities now available! 04/10/11 – 04/15/11 Vegas Register New! Just Push Go Internet Marketing for WebSphere Commerce & WebSphere Application Infrastructure solutions Available now for your immediate use are new Just Push Go Internet marketing roadmaps for WebSphere Commerce and WebSphere Application Infrastructure solutions. OngoingClick Here Monthly WebSphere Update – October 2010 In less than five minutes, overview five key topics that can help you obtain required skills, create demand and progress sales. OngoingClick Here WebSphere Application Infrastructure Summits Join WebSphere Chief Architects in a location near you for a briefing on how IBM WebSphere Application Infrastructure solutions can help your customers deploy and manage applications and SOA services to increase agility/reduce IT costs. Various Dates Register Webcast: Global Chief Supply Chain Officer Study Join the webcast to understand the major insights and issues that top supply chain executives are dealing with. The IBM Supply Chain Study reflects thoughts from 400 supply chain professionals worldwide. N/ARegister On demand webcast series: Quick tips for getting the most out of a BRMS investment Learn practical tips you can immediately apply to your BRMS projects. Each 30-minute webcast provides proven tips for getting more out of future or current BRMS investments. OngoingRegister Redbook: WebSphere DataPower Appliances Overview IBM WebSphere DataPower SOA Appliances represent an important element in the holistic approach of IBM to service oriented architecture (SOA). OngoingClick Here