1. “Business first, technology's the tool.”

2. The Application Hosting business model is based on a very simple idea:  Install application software on powerful servers.  Allow users to access the software via an Internet browser.  Rent monthly versus buying

3. Value of the ASP concept to the software company:  Expanded customer base  Increased sales  Higher profits  Shortened sales cycle  Single Version Universe

4.  Lower customer support costs  Opportunity to focus on core business issues  New marketing/partnership options  Faster and cheaper implementation  Universal upgrades Value of the ASP concept to the software company:

5.  Anytime, anywhere access  Access to powerful software solutions  Minimal up-front investment  Transparent upgrade process  Lower hardware costs Value of the ASP concept to the end user:

6.  Reduced investment in technical support  More stable / higher quality infrastructure  High security Value of the ASP concept to the end user: