1. Crossing the Digital Divide Virtually The Last Three (million) Feet

3. 121,00 0 1 39 98 6 38,50 0 Race to… …nowhere? 160,526 PEOPLE $21,074,5 71* * Commonly cited figure of $174.17/fan

4. What is our Create positive perceptions Soften negative perceptions Lead by example Show engagement ENGAGE Inform Uplift A goal without a plan is just a wish. - Antoine De Saint Exopery BE A FRIEND

6. I’m easy! Read me! I’m interesting, look at me!

8. I have 9,000 views, 250 likes, and 37 comments!

11. Sharing is caring! So give us something we can use, please. Tell us WHO, WHAT, WHY, WHEN Twitter: Recent is important! Facebook: Recent? What is recent? 90% (or more) of your story is the photo If you shared this with your 90 year old grandma and your 10 year old nephew, would they care about what you are saying? If not, start over. Cheesy appetizer + healthy dinner + sweet dessert = Satisfied customers

14. Let ’ s Go Interesting Funny Moving Resonates Positive Peppy Quirky Cute Breaking news How-to “Share-worthy”

15. Getting a Good Shot We are better than grip and grin Action shots are great Good lighting helps Oh yay! The backs of 20 heads. I’m riveted. Talking, eating, and listening are dangerous times to take shots! Content over quality – a murky cellphone shot can beat a bad photo from a DSLR Can be like herding cats

16. Getting a Good Shot

17. Look mom! My face is blurry! Creepy hands! I don’t look at mere mortals or cameras!

18. Getting a Good Shot

19. Chewing I have horns. Bird nest hair = fashion DON’T! OK here, but watch hemlines when taking shots of seated ladies.

20. Getting a Good Shot

21. Holding toys We look handsome in uniform! Why didn’t someone crop me?

22. Getting a Good Shot

28. Analyzing our presence

29. Hey ! Can you post this?

34. December 2014

36. Dec. 5 54 Organic likes 29 Unlikes 25 Net likes December 2014 Dec. 26 11 Organic likes 20 Unlikes -9 Net likes

38. What were we thinking? Our worst posts ( all are Sean ’ s fault )