1. Blue Bull >Englisholic Englisholic< Julie Sherry Peggy Tanya Tammy

2. Summary Business Concept Current situation Key success factors Business Concept Current situation Key success factors

3. Vision Short-term goal enhancing our brand awareness Long-term goal 7% market share Leading brand Short-term goal enhancing our brand awareness Long-term goal 7% market share Leading brand

4. Market Analysis The overall market: 1.Big market in global 2.Market in Taiwan is about 4 to 5 billion The overall market: 1.Big market in global 2.Market in Taiwan is about 4 to 5 billion

5. Target audiences They’re aged from 18 to 25 years old Customer characteristics Customer needs Customer buying decisions They’re aged from 18 to 25 years old Customer characteristics Customer needs Customer buying decisions

6. Competitive Analysis Industry overview Continually developing Competitive products Red Bull Bullwild ComeBest Industry overview Continually developing Competitive products Red Bull Bullwild ComeBest

7. Competitive Analysis Opportunities Overtime working insomnia Threats Lots of competitors Economic recession Opportunities Overtime working insomnia Threats Lots of competitors Economic recession

8. Competitive advantage The high quality and the great ingredient for the human are the good product. The design for the bottle is very fashionable, and many celebrity or stars also drink this product. It’s to be popular for the people. The well-known brand will impress the consumer The high quality and the great ingredient for the human are the good product. The design for the bottle is very fashionable, and many celebrity or stars also drink this product. It’s to be popular for the people. The well-known brand will impress the consumer

9. Competitive disadvantage The price is too high causes the consumer not to be willing to purchase. The places where sell the products are too less There is a negative news. The price is too high causes the consumer not to be willing to purchase. The places where sell the products are too less There is a negative news.

10. Strategy More places to sell Appropriate price Be more fashionable More places to sell Appropriate price Be more fashionable

11. Operation Organizational structure Information of departments Personnel: the title of the positions Product/service delivery Basic information of delivering Customer service/support E-paper Call center Other contact information Organizational structure Information of departments Personnel: the title of the positions Product/service delivery Basic information of delivering Customer service/support E-paper Call center Other contact information

12. Products Product description Ingredients Package Positioning of products -night owls - extreme sports Competitive evaluation of products Product description Ingredients Package Positioning of products -night owls - extreme sports Competitive evaluation of products

13. Marketing and sales Sales and marketing strategy -expand worldwide -Sugar-Free Blue Bull Advertising and Promotions - Mainly TV commercials - sponsors numerous activities Sales and marketing strategy -expand worldwide -Sugar-Free Blue Bull Advertising and Promotions - Mainly TV commercials - sponsors numerous activities

14. Finance The projective table of the finance data Revenues – Expense= net income For 2009-2011 The projective table of the finance data Revenues – Expense= net income For 2009-2011

15. Thanks for your listening