1. Asociatia Pentru Turism Bucovina Working group 1: L. Jalonen, A. Leoni, V. Mizerikova, B. Pecikova, A. Todosi IP INNO NATOUR 2011 - SUCEAVA

2. General Information Origin: German and English brochures Year established: 2002 Legal form: N.G.O. Goal: “to promote the global tourism offer of this region and to promote the members at the national and international tourism market”. IBD German programme promoting employment and labour force in Romania

3. 37 members: hotels, pensions, agro tourisms, restaurants, tourism agents, local administration representatives, cultural, scientific and religious personalities Contacts: www.bucovinaturism.ro contact@bucovinaturism.ro

4. Structure of association General Board Board of Directors President VicePresident Executive Manager Project Manager Member Services

5. Projects BenchTour: “Benchlearning in the tourism sector” Leonardo - ECVET TC NET FIT to TOURISM Forestur

6. SWOT Analysis STRENGHTSWEAKNESS + Low competition in this region + Bucovina is rich in cultural heritage + Traditional cousine + Partnership with tourism agencies and tourism association of other regions - Few members - Website (no translated foreign languages,…) - Lack in souvenirs and postcards OPPORTUNITIESTHREATS + Region with rich cultural heritage + Hotels (new buildings, no members hotels that are in the region) + Tourist fairs (international, national) + EU projects programs (Bench Tour, Fit to Tourism, Leonardo ECVET TC NET) - No well conditions of Bucovinian roads - No well conditions of Suceava’s airport - Natural hazards (e.g. flood)

7. Problem definition Quality of website (design, information, etc..) Financial situation of members of association

8. Innovation plan Three main goals: 1. create a printed map of members 2. innovate website 3. improve selling of souvenirs, gadgets and postcards

9. Printed map Front face: Bucovina mapMember locations Back face: Picture, description and contact of all members Every map has, in left corner, empty space to put the Logo of the member where you found this map

10. Souvenirs, gadgets and postcards Present situation:lack of selling of these difficult to find postcards Free Gadgetspen logo of association stickers logo of association colour of association badge colour of association website address key ring website address Souvenirst- shirt umbrella doll postcards etc… Cooperation with souvenirs – traditional goods enterprises

12. Present situationno foreign languages boring design lack in events’ information no map of members Designwarm colours eyes catching of icons, buttons, etc… Eventsmore events exact dates Interactive mapBucovina map with locations of members Click on member Webpage of member Information of member description, booking of rooms, contacts Website

13. VĂ MULŢUMIM PENTRU ATENŢIE!