1. Name of presentation Date of presentation Tobacco control in the international context Kristina Mauer-Stender Program Manager

2. Name of presentation Date of presentation Global context - male

3. Name of presentation Date of presentation Global context - female

4. European context Number of smokers from 2000 to 2025

5. European context Prevalence of smoking: males 2000 to 2025

6. European context Prevalence of smoking: females 2000 to 2025

7. Prevalence of current tobacco smoking, male Source: WHO global report on trends in tobacco smoking 2000-2025, 2015

8. Prevalence of current tobacco smoking, female Source: WHO global report on trends in tobacco smoking 2000-2025, 2015

9. Prevalence of smoking by 15-year-olds in European Union countries

11. Where is Europe in 2015? Source: WHO report on the global tobacco epidemic, 2015

14. Source >>

15. "Plain cigarette packaging" by Source. Licensed under Fair use via Wikipedia - http://en.wikipedia.org/wiki/File:Plain_cigarette_packaging.jpg#mediaviewer/File:Plain_cigarette_packaging.jpg

18. ROADMAP OF ACTIONS

19. Strengthening the implementation of the WHO FCTC Responding to new challenges Reshaping social norms Assessing progress, gaps, gradients, trends and impact Working together: partnerships and international cooperation

20. Historic crossroads: NCDs included in the 2030 Agenda for Sustainable Development

22. More could be done No decrease of smoking in last years in adults High smoking rates among young people 27% exposed to tobacco smoke work indoor areas, 25% exposed at home 50% noticed ads at point of sale 24% observed cigarette promotion

23. Be opportunistic 72% of young people want ban smoking in public places, 70% tried to stop smoking Strong Tobacco Control Action Plan Smoke-free public places: win - win Packaging and labelling of tobacco products Ad bans of direct and indirect advertising and promotion

24. Thank you kma@euro.who.int