1. © 2013 TM Forum | 1 V2013.3 Catalysts and Innovation Projects Rapid Technology Innovation Projects The Hub at Management World 2013

2. © 2013 TM Forum | 2 V2013.3 What is a Catalyst Project? TM Forum’s unique, innovative projects that quickly bring new ideas and solutions to life Champions (End Users) and Participants (Vendors) work together to collaboratively solve critical industry challenges Multi-company, multi-national teams work together in the TM Forum Collaboration Community Solutions are demonstrated live at Management World in The Hub

3. © 2013 TM Forum | 3 V2013.3 12 Catalysts + 3 Innovation Projects in 5 Zones Catalyst and Innovation Demos are in The Hub Escalator located here To Expo

4. © 2013 TM Forum | 4 V2013.3 5 Catalysts + 2 Innovation Projects Digital Services Zone Catalyst Projects: Defining the Digital Health Value Chain Connecting the Smart Grid to the Digital World Richer Services, Richer Ecosystems Implementing an Open Wholesale B2B Marketplace Catalog Management in Digital Services Mash-Ups Innovation Projects: Smart TV - Open Digital Forum Innovation Demo Fast Registration for Payment Services

5. © 2013 TM Forum | 5 V2013.3 Digital Services Zone Defining the Digital Health Value Chain Address management challenges to deliver better care to more patients in multiple eHealth usecases: Chronic Disease Management Medical Imaging Sharing Infarction Emergency Services High Risk Patient Cardiovascular Monitoring (Blood Pressure Monitor Device Demo)

6. © 2013 TM Forum | 6 V2013.3 Digital Services Zone Connecting the Smart Grid to the Digital World Demonstrates a Smart Meter deployment including initial provisioning, configuration and ongoing performance and energy monitoring.

7. © 2013 TM Forum | 7 V2013.3 Digital Services Zone Richer Services, Richer Ecosystems and Smart TV – Open Digital Forum Innovation Demo Demonstrates an “Amazon-like” solution for CSPs to enable digital service providers that is repeatable across various industry verticals including eHealth, Smart Grid, Hosted Contact Center and Smart TV. Smart TV – Open Digital Forum Innovation Demo will be demonstrated as part of this Catalyst, showing a repeatable, scalable implementation of Smart TV between Communications Service Providers and Content Providers.

8. © 2013 TM Forum | 8 V2013.3 Digital Services Zone Implementing an Open Wholesale B2B Marketplace Demonstrates a Wholesale B2B solution for “Hard” (infrastructure- managing, typically government-backed) telcos to sell to “Soft” (service- driven) telcos. DGIT, NBNCo and UFF show their B2B environments to sell to “soft telcos” NTT and KPN provide requirements

9. © 2013 TM Forum | 9 V2013.3 Digital Services Zone Catalog Management in Digital Services Mash-Ups Demonstrates the scenario of a developer who uses multiple distinct catalogs and suppliers to create an eHealth application.

10. © 2013 TM Forum | 10 V2013.3 Digital Services Zone Fast Registration for Payment Services Innovation Project Demonstrates fast registration, enabling a digital service provider (DSP) to use the validation of user identity available through a communications service provider (CSP) to give users flexible charging and payment options.

11. © 2013 TM Forum | 11 V2013.3 3 Catalysts Customer Experience Zone Catalyst Projects: Measuring the Touch Points of the Customer Lifecycle Quantifying Customer Experience through Performance and Probe Measurement Linking Converged Network Operations and Customer Experience

12. © 2013 TM Forum | 12 V2013.3 Customer Experience Zone Measuring the Touch Points of the Customer Lifecycle Three related demos addressing management challenges during customer interaction Advancing Customer Experience Management using big data and intelligent analytics Proactive Technical Care to monitor and resolve device technical issues Mobile Broadband Monetization to improve customer experience during high data consumption

13. © 2013 TM Forum | 13 V2013.3 Customer Experience Zone Quantifying Customer Experience through Performance and Probe Measurement Combines Service Quality Management and Customer Experience Management to measure overall Quality of Experience, allowing troubleshooting of an issue to support and optimize customer care, operations and network engineering processes.

14. © 2013 TM Forum | 14 V2013.3 Customer Experience Zone Converged Network Operations Improving Customer Experience Demonstrates integrated management of wireless and wireline networks for efficient converged network operations to improve customer experience and reduce operational effort and expense.

15. © 2013 TM Forum | 15 V2013.3 1 Catalyst Revenue Management Zone Catalyst Project: Revenue Assurance Maturity with the inclusion of Digital Services

16. © 2013 TM Forum | 16 V2013.3 Revenue Management Zone Revenue Assurance Maturity with the inclusion of Digital Services Update the widely-used Revenue Assurance Maturity Model to align with latest advancements in the field and to include business and operations models of digital and cloud services.

17. © 2013 TM Forum | 17 V2013.3 1 Catalyst Security and Privacy Zone Catalyst Project: Sharing Threat Intelligence to Mitigate Cyber Attacks

18. © 2013 TM Forum | 18 V2013.3 Security & Privacy Zone Sharing Threat Intelligence to Mitigate Cyber Attacks Crowdsourcing threat intelligence to improve ability to effectively defend against common cyber enemies. Demonstrates a Mobile Malware use case and a Targeted Attack use case.

19. © 2013 TM Forum | 19 V2013.3 2 Catalysts + 1 Innovation Project Enabling Enterprise Cloud Zone Catalyst Projects: Enabling Cloud Mobility and Workplace as a Service Data Center of the Future Innovation Project: Cloud Trading Marketplace with Zimory CIMI API

20. © 2013 TM Forum | 20 V2013.3 Enabling Enterprise Cloud Zone Enabling Cloud Mobility and Workplace as a Service Demonstrating and guiding development of next-generation enterprise workplace technology including interoperable single sign-on.

21. © 2013 TM Forum | 21 V2013.3 Enabling Enterprise Cloud Zone Data Center of Future Demonstrates designs for the data center of the next 5 years that is needed to manage increasingly complex and diverse sets of data that are required to support digital and cloud services.

22. © 2013 TM Forum | 22 V2013.3 Enabling Enterprise Cloud Zone Cloud Trading Marketplace with Zimory CIMI API Innovation Project Demonstrates the use of a new northbound fulfillment/ settlement interface API developed by Zimory and TM Forum to provide buyers the ability to test implementations for conformance to TM Forum Standards.

23. © 2013 TM Forum | 23 V2013.3 Thank You! See you in The Hub!