2. Keynote: “YOU(th) can make a difference in the digital society” Roberto Viola, Deputy Director-General, DG CONNECT

3. Digital literacy and digital education Maximising opportunities and minimising risks Creativity Active Youth Engagement

4. A video by the Youth of SIF 2014

5. “Generation M” (mobile): what does it mean growing-up digitally? Speakers: Youth ambassadors from the youth manifesto initiative Industry: Jacqueline Beauchere, Microsoft Academia: Lelia Green, Edith Cowan University, (Australia) Chair: Patricia Manson, Head of Unit, DG CONNECT

6. Jacqueline Beauchere, Chief Online Safety Officer, Microsoft

7. Lelia Green, Professor of Communications, Edith Cowan University

8. Patricia Manson, Head of Unit, DG CONNECT

9. Keynote: Baroness Beeban Kidron, Youth Advocate and Film Director, iRights

10. Advertising – what’s too much? Speakers: Ben Williams, Eyeo / Adblock Plus, (Germany) Jiami Xili Jongejan, Life Splash, (Netherlands) Rocco Renaldi, EU-Pledge Initiative, (Belgium) Martin Schmalzried, COFACE, (Europe) Guy Parker, Advertising Standards Authority, (UK) and European Advertising Standards Alliance, (Europe) Chair: Prof. Sonia Livingstone, London School of Economics, (UK)

11. Ben Williams, Director of Operations, Eyeo / Adblock Plus

12. Jiami Xili Jongejan, Youth Entrepreneur, Life Splash

13. Rocco Renaldi Managing Director, EU-Pledge Initiative

14. Programmes >35% <12 audiences (restricted products) All programmes (restricted products) All programmes (all products) - 81 % - 43 % - 37% Children <12 exposure to TV ads (2005 baseline) 2013 5-year average - 82% - 47% - 31% Company websites monitoring results (2013) Number of websites compliant with the EU Pledge Main indicators of website’s appeal to under-12s (n=22)

15. Martin Schmalzried, Policy Officer, COFACE

16. Guy Parker, Chief Executive Officer, Advertising Standards Authority, (UK)

17. Sonia Livingstone, Professor of Media and Communications, London School of Economics

18. Industry best practice: Positive tools and initiatives for an empowered generation? Speakers: Maria Jose Cantarino, Telefonica Paul Cording, Vodafone Melina Violari, Facebook Julian Coles, BBC Chair: Dave Miles, FOSI

19. Maria Jose Cantarino, Corporate Social Responsibility Manager, Telefonica

20. 20 Talentum Schools: Learning by doing for Kids & Teens (coding, apps, robotics, augmented reality, etc.)… 6-8 people workshops, segmented by age and technical knowledge Using games the kid learns basic coding concepts without realising it. The kid is able to create and modify programmes with which to create comics, animations, interactive games… The kid is able to create small apps that can be loaded into tablets or smartphones

21. Telefonica

22. Paul Cording, Consumer Policy & Content Standards Group Public Policy, Vodafone

23. Melina Violari, Public Policy Outreach Manager, Facebook

24. Julian Coles, Senior Advisor, Editorial Policy, BBC

25. Dave Miles, Director – EMEA, FOSI

26. Using technology to resolve conflict on- and off line. Speakers: Eleanor Cooper, Diana Award, (UK) Lewis Hickmott, Anti-bullying Youth Ambassador, (UK) Alla Kulikova, e-Enfance, (France) John Buckley, Spunout.ie, (IE) Rosa Birch, Facebook Chair: Giovanna Mascheroni, Net Children Go Mobile, (Italy)

27. Eleanor Cooper, Information and Support Officer, Diana Award

28. Lewis Hickmott, Anti-bullying Youth Ambassador

29. Alla Kulikova eSafety Project Manager, e-Enfance

30. John Buckley, Youth Engagement Officer, Spunout.ie

31. Rosa Birch, Head of Policy Programmes, EMEA, Facebook

33. Giovanna Mascheroni, Director, Net Children Go Mobile

34. How to find the right apps for your kids: labelling and trusted review Speakers: Sabine Frank, Google Bruno Jakic, Ai Applied, (Netherlands) Simon Little, PEGI, (Europe) Sonja Emmert, iPhoneKinderApps, (Germany) Chair: Agnes Uhereczky, COFACE, (Europe)

35. Sabine Frank, Policy Counsel: Media Literacy, Google

36. Stay safe on the go - mobile apps & safety with Google Safer Internet Forum | November 6, 2014 – Brussels | Sabine Frank | Google Policy Counsel Set Content Rating Filter Find Appropriate Apps Set Up Restricted Profiles Password Protect Purchases

37. Bruno Jakic, Artificial Intelligence Engineer and Entrepreneur, Ai Applied

38. Networks of Trust 0 0 3 1 4 6 7 7

39. Simon Little, Managing Director, PEGI

40. Sonja Emmert, Media Literacy Entrepreneur and Blogger, iPhoneKinderApps

41. Agnes Uhereczky, Director, COFACE

43. You decide: apps, advertising and positive content Speaker: Elyna Nevski, Tallin University, (Estonia) Chair: Marjolijn Durinck, Safer Internet Centre, (Netherlands)

44. Elyna Nevski, Lecturer, Tallin University

45. Video

46. Marjolijn Durinck, Project Coordinator, Safer Internet Centre

47. Youth guidelines: apps Collaboration among industry to create a uniform system such as Google Docs and Microsoft Office. Video tutorials for apps so that they will be accessible to all, and audio tutorials for the blind. A timer for apps in order to avoid addiction – for example, a time allowance per day. Limitation on games to promote responsibility - use it to help parents to use positive restrictions. Integrating social skills in apps. Using functions such as Siri in apps, for example for the blind. Educational apps should be used in schools.

48. Youth guidelines: advertising Responsibility of parents to supervise children, and enable built in functions to avoid pop-ups. People should be made aware on how to block ads – however sites are free because of targeted advertising. Clear terms and conditions so people will know what data is being used. Ads should not be annoying. Ads should be filtered for younger children. Only trusted sites should be allowed to advertise. The website the ad is on should be able to control what ads they show. Ads should be controlled and checked so that they don’t lead to viruses. There should be a review button for websites.

49. Youth guidelines: positive content Not enough positive content! ‘Free’ equipment to make content, rent schemes, and fair business sponsoring such as reducing ads on content created. Teachers should encourage and teach children how to create content, and how to use materials available. Positive content should be straightforward, quirky, user friendly, colourful, videos and high quality. Make it easier to recieve feedback, encourage constructive criticism. Content should be easily acessible not just worldwide: it should be available in different languages, for disabilities (blind, deaf etc.) and cultures.

50. Young creators – good practices across Europe Speakers: Jonas Carlsson, TOCA BOCA, (Sweden) Namik Delilovic, Catrobat, (Austria) Koen Pellegrims, Coderdojo, (Belgium) Doug Belshaw, Mozilla Foundation, (UK) Nina Devani, Young Entrepreneur, (UK) Chair: Grace Kelly, Youth Ambassador, (Ireland)

51. Jonas Carlsson, VP Brand & Marketing, TOCA BOCA

52. Namik Delilovic, Marketing Director, Catrobat

53. Pocket Code on Google Play

54. Koen Pellegrims, Entrepreneur and Teacher, CoderDojo

55. Doug Belshaw, Web Literacy Lead, Mozilla Foundation

57. Nina Devani, Young Entrepreneur, DevaniSoft

58. Grace Kelly, Young Ambassador

59. Closing remarks: What youth, parents and policy makers will take from the SIF by Patricia Manson, Head of Unit, DG CONNECT Janice Richardson, Network Coordinator, Insafe Anna Lena Schiller, Graphic Recorder

61. Janice Richardson, Network Coordinator, Insafe

62. Patricia Manson, Head of Unit, DG CONNECT

63. The last word is with you... Go online, fill out the survey and tell us... one thing you will do to continue the cooperation www.surveymonkey.com/s/SIF_2014 Thank you!