2.  Year 2006: ◦ GTI spent $60 million on a big-budget blitz with lots of network TV.  Traditional TV CommercialTVCommcial  CBS' "NCIS," the most-watched show for week ending Oct. 18 2009, reached 21 million viewers and commands an average price of $130,000 for a single 30-second spot.

3.  October 2009 ◦ Launch of newest-generation GTI exclusively on an iPhone app  Virtual Showroom  Iphone Video Game Fact:  In September 2009, Apple reported there are more than 50 million iPhone and iPod touch customers worldwide.

4.  The automaker's Real Racing GTI game for the iPhone and iPod Touch in the App Store includes: motion-controlled car-racing game play like arcade or console counterparts virtual showroom allowing user to explore the new GTIroom

5.  Estimated Cost of apps: $500,000  Licensed the game  Free Game  Built-in functionality for players to send messages via Twitter and upload game play-videos to YouTube.  Game has incentive beyond entertainment: a chance to win one of the six limited-edition 2010 GTI's.TI's

6.  Do you think this strategy would work?  Should they solely rely on the Iphone App for advertising?  Will this strategy attract customers and increase the sales?