1. 2012-2013 Leadership Retreat & Student Organization Training PAMA- Parkside American Marketing Association How to create a

2. A Marketing Plan… “Outlines the specific actions you intend to carry out to interest potential customers and clients in your product and/or service and persuade them to buy the product and/or services you offer.” Details who your customers are, Where they get their information, and How you’re going to deliver your marketing message to them

3. In Our Case We are all student organizations Our customers are: Students Faculty/Staff Community Members Our main goal is to gain membership and increase attendance at events

4. Lets Get Started 1) Develop a very clear and focused insight into why a potential customer would use your business 2) Identify your target customers 3) Define the competitors you face 4) Write down your marketing methods of choice, and create a timeline for who will do what, and when

5. 1) Develop a very clear and focused insight into why a potential customer would use your business Often referred to as a mission statement THIS ONLY NEEDS TO BE DONE ONCE! Should answer the questions… Who is your organization, and what does it offer? What is your main goal as an organization? To help your customer get through the day more easily? To enable them to do their job more efficiently? To be respected and admired by friends? Develop this as a group, but limit it to only 2-3 sentences

7. Write Your Own Individually or as a group (if you have other members of your organization here) Define what you think your organization’s mission statement is/should be We will come around and see what you’ve come up with!

8. 2) Identify your target customers Students Incoming freshman? Specific majors? Specific ethnic groups? Non-traditional? Faculty/Staff Professors? Departments? Community Members Parents? Children? Business executives?

9. Brainstorm other organizations you think may have similar mission statements, and compare what you offer to what they offer. If focusing on an event, see what other programs are scheduled at the time yours is and access how that program is being marketed. 3) Define the competitors you face

10. 4) Write down your marketing methods of choice, and create a timeline for who will do what, and when This is where you should spend most of your time! So many different marketing techniques to choose from Different programs will have different target customers that will need to be reached in different ways Just because you did something the last time that worked does not necessarily mean it will work again

11. Attend the “Why is No one at My Event?” breakout session by PAMA today @ 2:35pm in CART 127 to learn more about this checklist! Attend the “Why is No one at My Event?” breakout session by PAMA today @ 2:35pm in CART 127 to learn more about this checklist!

13. Marketing Timelines A timeline should be done for each and every event Dates should be added as a point of reference for when certain promotional items should be posted Put people in charge of different items! There is too much marketing to do for one person If you have one person assigned to marketing, your program will fail

14. Most Importantly When planning an event, 80% of your time should be spent on marketing Is it never too early to market an event? Start marketing at least 2-3 weeks prior to event Better to start even earlier- just make sure you’re using different methods to always catch people’s attention

15. To Recap If your organization… 1) Develops a very clear and focused insight into why a potential customer would use your business, 2) Identifies your target customers, 3) Defines the competitors you face, and 4) Writes down your marketing methods of choice, and create a timeline for who will do what, and when …You will gain membership and increase attendance at your programs, which is everyone’s ultimate goal.

16. Questions, Comments, Concerns? Meetings Wednesdays @ 5pm in the Walnut Room