1. Market Survey on Soft Drinks Presented By – Aparna Matekar Pooja Gaikwad Karuna Patne Ashutosh Kharat Amar Chavan

2. Market Survey? Meaning : A market survey is a tool used to gather information about existing or potential customers in a certain market or population. Researchers select a sample of customers from the population. The information from the survey is then used to assess attitudes and beliefs, and in turn predict market behavior, such as buying intentions.

3. Soft Drinks: History  Soft drinks trace their history back to the mineral water found in natural springs.  Discovery of CO 2 Gas behind the bubbles in natural mineral water.  Sherbets; the earliest form of soft drinks by Arab Chemists.  Foundation of the first marketed non-carbonated soft drink & carbonated soft drinks.

4. AGE Survey consisted of following percentage of subjects – Age Group Percentage 13-1822% 19-2430% Above 2448%

5. GENDER Survey consisted of following percentage of subjects – Age Group Percentage 13-1822% 19-2430% Above 2448%

6. MONTHLY FAMILY INCOME Survey consisted of following percentage of subjects – Age Group Percentage 13-1822% 19-2430% Above 2448%

7. DO YOU LIKE SOFT DRINKS? Survey consisted of following percentage of subjects – Age Group Percentage 13-1822% 19-2430% Above 2448%

8. WHICH IS YOUR FAVOURITE SOFT DRINK? Survey consisted of following percentage of subjects – Age Group Percentage 13-1822% 19-2430% Above 2448%

9. DOES IT QUENCHES YOUR THIRST? Survey consisted of following percentage of subjects – Age Group Percentage 13-1822% 19-2430% Above 2448%

10. HOW MANY TIMES DO YOU CONSUME IT IN A MONTH? Survey consisted of following percentage of subjects – Age Group Percentage 13-1822% 19-2430% Above 2448%

11. HOW MUCH MONEY DO YOU SPEND MONTHLY ON SOFT DRINKS? Survey consisted of following percentage of subjects – Age Group Percentage 13-1822% 19-2430% Above 2448%

12. WHEN DO YOU GENERALLY CONSUME IT IN A MONTH? Survey consisted of following percentage of subjects – Age Group Percentage 13-1822% 19-2430% Above 2448%

13. WHAT DO YOU PREFER? Survey consisted of following percentage of subjects – Age Group Percentage 13-1822% 19-2430% Above 2448%

14. DOES A STAR/BRAND ASSOCIATED WITH THE DRINK INFLUENCE YOU? Survey consisted of following percentage of subjects – Age Group Percentage 13-1822% 19-2430% Above 2448%

15. DO YOU THINK SOFT DRINKS ARE BENEFICIAL TO HEALTH? Survey consisted of following percentage of subjects – Age Group Percentage 13-1822% 19-2430% Above 2448%

16. Conclusion OF OUR MARKET SURVEY WE CONCLUDE THAT MOST OF THEM PREFER MAZAA BECOZ OF ITS MILD FALVOUR, TASTE ETC..BUT MAZAA OR ANY SOFT DRINK IS NOT HEALTHY BECOZ IT GIVE RISE TO MANY HEALTH PROBLEM