1. B3B3 Development Strategy 2015

2. B3B3 To become the UK’s #1 Sitecore Partner OUR VISION

3. B3B3 To help and support our clients by creating engaging and effective digital platforms that are the foundation to fuel business growth OUR MISSION

4. B3B3 SWOT

5. B3B3 Our Sitecore content ranks extremely highly and is well received Our team has now got a solid enterprise platform under its belt: Inchcape as a long-term client We have a vanilla version of our Sitecore solution that includes our base template and features We have focussed our skillsets to.NET, PHP and UI development Improved processes and systems means that we have fewer bugs and better system scalability We are good at creating blog content which often generate traffic and inbound enquiries STRENGTHS

6. B3B3 Not enough efficiency and re-use of code for our various projects We are the currently most expensive cost/head resource due to experience and skill requirements We require a solid transition method for new business wins meaning dependency on Digital Director QA still needs work. More training and ownership of work is required We aren’t very well known as a development agency, or with leads in any field Current Website content - we're not represented on the website enough and the content is too thin. WEAKNESS

7. B3B3 Grow the base level team with graduate level staff such as the product development team Become the Number One Sitecore partner in the UK Grow the number of Branded3 clients on the Sitecore platform We should target larger ecommerce sites and integrate the wider services e.g. £500k+ Revenue We can create “Celebrities” of Tom on Sitecore and Doug on the Magento side Develop more vanilla Magento & WordPress themes. Wider team training on the CMS solutions that we create Productising our Magento approach to be a clear “Core” offering and then bespoke features Retarget some of the clients/industries that we’ve pitched to We should do more outbound activity and partnering with vendors OPPORTUNITY

8. B3B3 Very little outbound strategy, we are very dependent on the market, time of year and clients coming to us We don’t practise what we preach and use Sitecore as our platform Our web content doesn’t cover the services the way that people would search for them, ecommerce Other agencies improving their messaging and servicing Lack of certification THREATS

9. B3B3 GETTING STARTED

10. B3B3 Looking internally “We need to ensure that the transition from new business opportunity to delivery and BAU is as seamless as possible” Formalise Doug as Head of Development Hold regular Whiteboard Wednesdays to educate and promote team work Improve the Testing and QA ownership of the team Revisit or documents and process on a monthly basis

11. B3B3 Deliver efficiency & speed “Building up a set of Vanilla documents and source code elements for our core products to improve delivery” Finish and further develop the Vanilla solutions for Sitecore, Magento and Wordpress Be clear that Vanilla means stock/foundation not just “template” Increase the amount of core documentation Open comms with Amaze on processes

12. B3B3 MARKETING PLAN

13. B3B3 Thinking externally “Demonstrate that Branded3 is an expert in delivering solutions on its chosen lead platforms Sitecore and Magento” Complete the “Discovery” product offering and documentation towards Digital Transformations Increase the content on Branded3.com for depth and relevance to our sector Deliver fortnightly updates to the blog on technical Deliver monthly thought pieces on the platform features Get or competitors on Horizon

14. B3B3 Demonstrating our thought leadership “Ensure our product and service messaging is clear, concise and approachable by our audience” Talk in terms of effectiveness and results Increase content on suitable publications Attend community events Attend industry events

15. B3B3 Sitecore Solutions “Become the #1 Sitecore partner in the UK through thought leadership and platinum partner status” #1 for Sitecore powered solutions in the UK Platinum partner status Vendor partnership (Joe Dotson) for marketing activities Tom to become more active on the SDN, developer meet-ups Produce some modules for Sitecore Marketplace

16. B3B3 Magento Solutions “Produce targeted and relevant messaging about our Magento solutions ” Vendor partnership (Lee Hadsock) for marketing activities Productise our core offering from £70k+ Detail our Hybrid platform solution and why it works Deliver Branded3 Magento modules on Connect

17. B3B3 OPERATION AL REQUIREME NTS

18. B3B3 Grow the team with focussing skillsets “Find like-minded, skilled individuals who can boost our output and bring fresh thoughts to the team” Hire additional PHP developers to replace Nicky and Doug Send Denis and Rachel for Sitecore certification ASAP Doug and Phil to be Magento certified

19. B3B3 Thank you!