1. Starbucks Succeeds in China Dale French

2. Starbucks China  Starbucks entered the Chinese market in 1999  Currently operating over 700 stores and expected to expand to 1,500 by 2015.  Collaboration with the coffee growers in the Yunnan Region

3. Chinese Culture  Difficult language to understand  Government owns 30% of infrastructure  Bureaucracy and politics  Corruption  Live by Philosophical traditions

4. Breaking Through The Culture Barrier  Market study showed an emerging middle class existed  Utilized a smart, non-threatening market entry strategy  Created the demand for coffee

5. Adapting Products  Capitalized on the tea- drinking culture  Created an exceptional unique experience  Positioned company and products as an aspirational brand

6. Communication Challenges  High-context culture  Guanxi  Confucian philosophy  Hierarchy system  Finding a balance between Chinese culture and commercialism

7. Starbucks Case Model  Understand the values and find common points  Be transparent in your dealings to inspire trust  Train employees to encourage loyalty  Have a good public relations strategy to promote a good reputation  Care for society

8. Bibliography <http://www.blog.communicaid.com <http://www.businessinsider.com <http://www.china.org.cn <http://www.forbes.com <http://www.news.starbucks.com <http://www.nytimes.com <http://www.scu.edu/ethics