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Published byRolf Flynn Modified over 8 years ago
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A type of communication that persuades readers/viewers to feel a certain way about a person or group. It often omits information or uses emotionally loaded messages. The goal of propaganda is to persuade you to have a positive or negative attitude toward something (a politician, a culture) without having critically thought about it.
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To create anxiety and fear in the population. Fear is one of the greatest motivators.
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Join us! Everyone else is doing it! You should, too!
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Usually a simple slogan Becomes unforgettable When repeated enough times, it sounds like the truth
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To call names and arouse fears in others about a person or a group. A form of this is demonization. Political campaigning often uses namecalling.
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Emotional words are attached to a product or idea without any evidence that they’re accurate words. It’s the opposite of name calling; it wants you to feel positively about someone or something
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A popular or respected person places his “seal of approval” on a product or idea.
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Employs the use of symbols, quotes, or images to convey a message not necessarily associated with them Religious and patriotic symbols are the most common
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Here the candidate or cause is identified with common people from everyday walks of life. This idea is to make the candidate/cause come off as grassroots and all-American.
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Applying logic, one can usually draw a conclusion from one or more established premises. IMPORTANT: the premises may be accurate but the conclusion is not. Example: Premise 1: Bill Clinton supports gun control. Premise 2: Communist regimes have always supported gun control. Conclusion: Bill Clinton is a Communist.
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