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Oxford Inspires Cultural action in Oxfordshire
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Oxford Inspires Cultural action in Oxfordshire AFTER THE BID FAILS
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Oxford Inspires Cultural action in Oxfordshire What next for Oxfordshire?
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Oxford Inspires Cultural action in Oxfordshire An opportunity not a disappointment Centre of Culture collaboration higher profile vision and momentum
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Oxford Inspires Cultural action in Oxfordshire Our aspirations individual expression and ambition a world centre 21st century city creative county
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Oxford Inspires Cultural action in Oxfordshire Highlighting culture economic and social contribution heritage/elitist image changing visitor profile publicity not marketing
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2005 Evolving City 2006 Oxford: a Fivearts City 2007 Oxfordshire 2007 Oxford Inspires Cultural action in Oxfordshire
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new partnerships, new networks more creative opportunities ability to expand and develop programmes but tight timescale tight marketing resources Oxford Inspires Cultural action in Oxfordshire The Urban Cultural Programme
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Oxford Inspires Cultural action in Oxfordshire Evolving City local participation citywide capacity building and collaboration challenge preconceptions raise profile of culture
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Oxford Inspires Cultural action in Oxfordshire Evolving City collaboration inclusion discovery enjoyment celebration
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Ivor’s Choir Contemporary art: Modern Art Oxford Architecture: Pevsner Community arts projects Oxford Inspires Cultural action in Oxfordshire Oxford – a Five Arts City
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and in 2007…
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Oxford Inspires Cultural action in Oxfordshire A countywide celebration of culture turning the county inside out spotlight on cultural highlights demonstrating the changing face of culture creating new audiences and new artistic opportunities
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Oxford Inspires Cultural action in Oxfordshire collaboration inclusion discovery enjoyment celebration The spirit of Oxfordshire 2007
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Oxford Inspires Cultural action in Oxfordshire The role of Oxford Inspires catalyst coordinator fund raiser development and advice marketing
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Oxford Inspires Cultural action in Oxfordshire Celebrating Oxfordshire spotlight on the county’s culture special events anniversaries festivals cultural highlights
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Oxford Inspires Cultural action in Oxfordshire Special events: Luminox more than 20,000 visitors national interest ‘wow’ factor participatory and inclusive town and gown
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Oxford Inspires Cultural action in Oxfordshire Special events: Alice’s Day 6,000 visitors 32 organisations collaborated television coverage free event University and retail benefits
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Oxford Inspires Cultural action in Oxfordshire Children’s Food Festival 13,000-15,000 in one weekend a UK first national media coverage free event patrons Raymond Blanc, Sophie Grigson
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Oxford Inspires Cultural action in Oxfordshire More special events Go with the Flow Faces of Oxfordshire Museum of the White Horse Set all Free: Remembering Slavery Street Olympics
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Oxford Inspires Cultural action in Oxfordshire Supporting festival culture more than 70 festivals special booklet new festivals added millennium strand in many enhanced publicity
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Oxford Inspires Cultural action in Oxfordshire Innovative music events Big Village Festival Concert Thin Air For You Only You
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Oxford Inspires Cultural action in Oxfordshire Focus on art InTentCity Artweeks The Colour of Love Common Threads
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Oxford Inspires Cultural action in Oxfordshire New art/science collaborations Designs for Life: Diamond Light/WI New Phytopia: Science Oxford Small Worlds: Museum of the History of Science
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Oxford Inspires Cultural action in Oxfordshire Promoting Oxfordshire’s cultural gems Modern Art Oxford Oxford Playhouse Oxford Contemporary Music Garsington Opera ….. and much more
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Oxford Inspires Cultural action in Oxfordshire Marketing Oxfordshire 2007 strong brand identity appeal to city and county umbrella marketing collaborative opportunities
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Oxford Inspires Cultural action in Oxfordshire trains buses boats planes Brand visibility: the dancing ox not to mention… beer flowerbeds T-shirts lampposts bookmarks
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principal broadcast partner: BBC Oxford –trimedia agreement: radio/tv/online –dedicated online page –dedicated producer principal print partner: The Oxford Times –four special supplements –commemorative booklet –dedicated online page strong links with local press, tv and radio tourism publications Oxford Inspires Cultural action in Oxfordshire Media partnerships
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Oxford Inspires Cultural action in Oxfordshire Oxford Inspires Cultural action in Oxfordshire Corporate support 60+ supporters £300,000+ public sector £400,000+ private sector £26,000+ corporate membership
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350+ events 250+ cultural organisations three season guides festival guide four special supplements Oxford Inspires Cultural action in Oxfordshire Promoting the programme: print information centres posters trains and railway stations Coop stores strategic advertising
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Oxfordshire 2007 website –full event listings –news section –culture contacts –regular email bulletins weblinks to partners’ own sites high google ratings online planning diary 1m hits in first 6 months Promoting the programme: online Oxford Inspires Cultural action in Oxfordshire
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Oxford Inspires Cultural action in Oxfordshire change in attitudes improved collaboration closer links with University new events long-term legacy What has Oxfordshire 2007 achieved?
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Oxford Inspires Cultural action in Oxfordshire use of culture as part of Oxfordshire brand evolution of Oxford Inspires Oxford’s West End creative learning 2012 Olympics What next? Beyond 2007
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Oxford Inspires Cultural action in Oxfordshire
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