1. Design Review II PRYMD STRIKES BACK Jessica Flannery Whit Fowler Jeff Miller Mano Iyer

2. We Are PRYMD! BIG Idea (POV) Product (Prototypes) Who is the Customer? Bottom-up Discovery-Driven Plan (Value/Family, Price Point) Identify Key Assumptions

3. Mom, Is that YOU? Our Customer –Daw Kin Shwe – 62 years old Owns five acres of land that is all used to grow food (rice and basic vegetables) for the five families that share their one house Annual income is $500, all spent on food She would love to send the kids to school, but they are in debt and can barely afford to eat –Has access to land but not an efficient means to distribute water across it

4. What are her Needs? More money to provide food/education for her family HOW? –Selling more (higher value) crops grown on her land How? Distribute water more efficiently to crops –How? Water Can 2.0 or Drip Irrigation

5. Building Empathy, the Hard Way!

6. So what’s the BIG Idea? Our Point Of View To increase Daw Kin Shwe’s families’ profits by facilitating more effective delivery of water to crops

7. Water Distribution Prototypes

8. Bottoms Up! Value to Daw Kin Shwe –Financial Incentives 50-100% more crops per season –Potential of $50-$150 per annum 50% reduction in watering time –Potential of earning an additional $150 per annum in performing other activities »i.e. driving an ox cart, picking tamarind leaves (PUT PICTURE IN OF OX CART)

9. You know what happens when you ASSUME! Key Assumptions –More effective distribution of water is actually a limiting factor in how much money they can make –Normative cultural challenges of introducing new style distribution system can be overcome –Complexities in selling a system in which results come over time (e.g. growing crops versus immediate pumping of water with treadle pump) –Cost of system considering risk-adverse nature of customers

10. Enough talking, where’s the beef? Our Prototypes –Water Can 2.0 –Storage  Bladder for Drip