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Digital Tools for Clinical Development: Virtual Clinical Trials and Beyond 28 February 2012 Craig H. Lipset Pfizer American Society for Experimental NeuroTherapeutics | 15 th Annual Meeting
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Disclosure Pfizer American Society for Experimental NeuroTherapeutics | 15th Annual Meeting Employee and Shareholder Content represents the opinion of the presenter and not necessarily the employer
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Learning Objectives Describe lessons learned from prior experience deploying patient-centered technologies in clinical trials Determine impact of digital tools (including mobile, social media, and health information technology) on clinical trials going forward American Society for Experimental NeuroTherapeutics | 15th Annual Meeting
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Digital Opportunities for Clinical Trials Mobile Recruitment Retention ePRO/Diaries Social Awareness Recruitment Data Sharing HIT Secondary Data Protocol Optimization Recruitment Site Selection EMR-EDC New Study Designs
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Placing an ad on Facebook makes you “social”… … like placing an ad at Fenway Park makes you a baseball player.
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Research 2.0: Patients Sharing Data to Find Cures Courtesy: 23andMe Research Revolution
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the informed & engaged ePatient blinded & randomized clinical trial + = Partnering with ePatients Research Awareness Recruitment & Retention Patient Reported Outcomes Quantified Self Sharing Data Sharing Learnings
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providers hospitals pharmacies labs research payers Patient as the Ideal Aggregator of Diverse Clinical Data Patients authorize and share electronic clinical data for research 91% Willing to Share Data for Research
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Clinical Trials Participants Going Social How do we interpret CT signals? Eligibility Criteria Blinding Safety Reporting How do we interpret CT signals? Eligibility Criteria Blinding Safety Reporting
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Approached by dozens of patients, may of whom became clinical trial participants Participated in a private Yahoo! Group for participants in her trial Compared specific experiences while in the study “People are out there [talking] and things have to be re-thought and re-designed”
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