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New Design Skateboards Foreign Opportunities Erik Smith INB300 – International Business Lynn Bertsch July 1, 2005
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Reasons to Enter Foreign Market Increase Profits and Sales Increase Profits and Sales Attack Competitors in Their Local Environment Attack Competitors in Their Local Environment Geographic Diversification Geographic Diversification (Ball, McCulloch, Frantz, Geringer, Minor, 2004, p. 54, 61, 66)
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Multi-Domestic or Global Strategy Product Product Market Market Promotion Promotion Value Added Value Added Competitive Competitive Personnel Personnel Ownership Ownership (Ball, et al., 2004, p. 67)
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Trade Restrictions Dumping Dumping Subsidies Subsidies Tariffs Tariffs (Ball, et al., 2004, p. 93)
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GNI/Capita Consideration for Entering Market Consideration for Entering Market United States GNI/Capita United States GNI/Capita PPP as a better metric PPP as a better metric
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International Investment Monopolistic Advantage Theory Monopolistic Advantage Theory Market Imperfect Theory Market Imperfect Theory Internationalization Theory Internationalization Theory
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Conclusion Difficulties of Entering Foreign Market Difficulties of Entering Foreign Market Available Resources Available Resources Underdeveloped Local Market Underdeveloped Local Market
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References Ball, D., McCulloch, W. H., Frantz, P., Geringer, J. M., & Minor, M. (2004) International business: The challenge of global competition. New York: McGraw-Hill Irwin.
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