1. Build Your List, Create a Product And Get Big Players In Your Niche To Promote Your Product… All At The Same Time! Interview Series Strategy - Class #2 Build Your List, Create a Product And Get Big Players In Your Niche To Promote Your Product… All At The Same Time! Interview Series Strategy - Class #2 Stephen and Kerry Beck

2. Kerry and Stephen Beck www.Familyebiz.com Copyright 2011 by Stephen Beck All Rights Reserved Class Page http://www.familyebiz.com/interview-series – Schedule – Email templates – Web page templates – Class Notes – Class recordings

3. Kerry and Stephen Beck www.Familyebiz.com Copyright 2011 by Stephen Beck All Rights Reserved Speaker Invitation Web Page Prizes for the Experts – Based on ________ not sales – Special prize for everyone who _________ If you struggle with web pages and uploading, __________________________! (give them my template)

4. Kerry and Stephen Beck www.Familyebiz.com Copyright 2011 by Stephen Beck All Rights Reserved Tips on Contacting JV’s Always be __________! Contact_____potential JV’s to find ___ that will work with you Go for “__________”! Keep the __________ in mind – 500-1000 emails added to your email list in __________ – Thousands of dollars in your pocket – __________together – Other __________they will introduce you to Get someone else to __________!

5. Kerry and Stephen Beck www.Familyebiz.com Copyright 2011 by Stephen Beck All Rights Reserved Interviewing the Expert Before we get to interviewing tips… What if you don’t want to do the interviews? – __________ – Not __________ or __________ __________ the Interviews – Find someone to __________! – You can even outsource the __________ – Ashley Ortega – Heather Bryant

6. Kerry and Stephen Beck www.Familyebiz.com Copyright 2011 by Stephen Beck All Rights Reserved Before The Interview Give the experts a __________ of what you will cover, but not too much detail – Show speaker-interview_details.txt email (template) – You want __________. You want this to be very ______________. – What about topic ________ with other experts? Email them the telephone number, the conference ID and the moderator pin in plenty of time (a few days before the call). Then send a ________________________(template) Tell them to use a ___________ if possible for a clearer recording. You too!

7. Kerry and Stephen Beck www.Familyebiz.com Copyright 2011 by Stephen Beck All Rights Reserved During The Interview __________! There is not a live audience. Get there __________ to greet the expert – Remind them about the __________ – If they have any __________, hang on after you stop the recording – If they make any __________, you can edit those Give an __________for the expert Be ____________________. Have smooth transitions from one question to the next. ___________________! The person you are interviewing may stop abruptly or __________.

8. Kerry and Stephen Beck www.Familyebiz.com Copyright 2011 by Stephen Beck All Rights Reserved During The Interview Look for ways __________an intelligent comment so that the credibility of the person you are interviewing ____________________ Do not __________! Your listeners think you are on the __________________as the person you are interviewing. So act like it! Make __________ as you go for the _____________and bullet points

9. Creating The Product Recordings Transcripts Cheat Sheets

10. Kerry and Stephen Beck www.Familyebiz.com Copyright 2011 by Stephen Beck All Rights Reserved Recordings Download the recordings

11. Kerry and Stephen Beck www.Familyebiz.com Copyright 2011 by Stephen Beck All Rights Reserved Recordings Edit the sound files – Remember you can ________________! – Use Levelator if one voice is strong and one is soft http://www.conversationsnetwork.org/levelator – Sony Sound Forge (about $80 at the office supply store) – Cut off front and back if necessary – Add ________________ to front and back (if desired) http://www.twobuckthemes.com/optin/ Or google “royalty free music” – Then save the file as mp3, 32 Kbps, 22,050 Hz, Mono – Free sound editor: Audacity, but I don’t think it does sound file conversions

12. Kerry and Stephen Beck www.Familyebiz.com Copyright 2011 by Stephen Beck All Rights Reserved Recordings Upload the edited sound files to your server using an FTP program – Free FTP program: ________________ Get the ________________ made – Email your transcriptionist the link to the sound files – Have her send you the transcription in a ________________ – We use Michelle Baker at lmichellebaker@yahoo.com Tell her we sent you.lmichellebaker@yahoo.com – You can also try Elance or ODesk

13. Kerry and Stephen Beck www.Familyebiz.com Copyright 2011 by Stephen Beck All Rights Reserved Recordings Add the link to the ________________to your download.html page (template) Upload the download.html page to your ________________ using Filezilla or some other FTP program

14. Kerry and Stephen Beck www.Familyebiz.com Copyright 2011 by Stephen Beck All Rights Reserved Transcripts Once you have the transcripts as Word documents… Convert them into ________________ – EVERYONE can read a PDF (PC or Mac, Word or Wordperfect, etc) – Make sure your PDF creator creates ________________ links – Free PDF creator: pdf995 Upload your PDF transcripts to your server Add the ________________ to your PDF transcripts to your download.html page Upload the download.html page to your server

15. Kerry and Stephen Beck www.Familyebiz.com Copyright 2011 by Stephen Beck All Rights Reserved Cheat Sheets Create Cheat Sheets from your interview notes or the transcripts ________________ them into PDF’s Upload your PDF Cheat Sheets to your ________________ Add the ________________ to your PDF Cheat Sheets to your download.html page Upload the download.html page to your server

16. Creating The Funnel Tools Creating The Emails Creating The Web Pages Uploading The Web Pages

17. Kerry and Stephen Beck www.Familyebiz.com Copyright 2011 by Stephen Beck All Rights Reserved Tools Shopping Cart – Must have an ________________ – We went over the three that we recommend in Class 1 when we discussed affiliate programs – Consider ________________ (“while you have your credit card out, you may want to consider this product also”)

18. Kerry and Stephen Beck www.Familyebiz.com Copyright 2011 by Stephen Beck All Rights Reserved Tools Autoresponder – One of the main reasons for doing this strategy is to __________________________________! – Choose ________________, it is hard to switch – Single optin vs ________________ optin – Recommendations: Aweber (if you use PayDotCom or ClickBank) 1ShoppingCart – Shopping cart, affiliate program and autoresponder all rolled into one – Seamless communication

19. Kerry and Stephen Beck www.Familyebiz.com Copyright 2011 by Stephen Beck All Rights Reserved Create Your Emails 1.Emails for the ________________ to send to their lists – Invites them to the ________________to listen to free interviews – Has their affiliate link 2.Emails for those who ________________ – Invites them to become an ________________ and make money – Tells them where to find the ________________ page – Invite them to purchase the ________________ – Remind them of ________________ interviews 3.Emails for those who ___________________________ – Invites them to become an affiliate and make money – Takes them to the download page to ___________ their package

20. Download Page Product links Link to affiliate program Link to schedule page Sales Funnel – No Upsell Registration Page optin Confirmation Page (Sales Page) Yes No Prizes Page Link to affiliate program Link to schedule page Schedule Page Link to affiliate program Link to speaker pages Link to sales page

21. Upsell Page Yes No Download Page (without upsell) Product links Link to affiliate program Sales Funnel – Optional Upsell Registration Page optin Confirmation Page (Sales Page) Yes No Prizes Page Link to affiliate program Link to schedule page Schedule Page Link to affiliate program Link to speaker pages Link to sales page Download Page (with upsell) Product links Link to affiliate program Link to schedule page

22. During Interview Week Individual Speaker Page (call will begin…) Link to sales page Schedule Page Link to affiliate program Link to speaker pages Link to sales page speaker-before.html Individual Speaker Page (play button) Link to sales page speaker-during.html Sorry! Link to sales page sorry.html __________ the scheduled time for the free interview _________ the scheduled time for the free interview __________ the scheduled time for the free interview SWITCH

23. Kerry and Stephen Beck www.Familyebiz.com Copyright 2011 by Stephen Beck All Rights Reserved Create Your Web Pages Create your web pages using ________________ Graphics – Mini Site (optional) – Sam Kern at www.ecovergraphics.comwww.ecovergraphics.com – ________________ (grab it from their web site) ________________ your web pages to your server