1. Ministerial Task Teams: Local Content Conditions Framing Local Content in Arts and Culture Jyoti Mistry 28 May 2014

2. Purpose of Local Content Task Team (LCTT) in the DAC Access Digital Migration implications and impact on local content production and regulation. Inaugural meeting of LCTT set up sub-committees to conduct a review of the past efforts on local content development and on the current legislation and regulations governing the landscape.

3. Subcommittees in LCTT informed by following leading questions 1.How is local content defined? 2.How can new technologies build audiences for local content? 3.How can new technologies boost the growth of these industries? 4.What are the regulatory challenges related to this technology? 5.Piracy and IP 6.Existing distribution platforms, including traditional ones in broadcasting (TV and Radio) and Broadband

4. Context of the White Paper Review The white paper review comes at an important time of reflecting on the broader context of how Art and Culture can be mobilsed in a broader South African context. An opportunity to review a past practice with the intention of creating a future paradigm for Arts and Culture through vehicles of enhancing local content production (music included). Review of White paper creates the clarity for the LCTT mandate

5. White Paper in relation to LCTT Mandate White paper “Top Down” approach – as a metadocument informing the implementation of local content on different platforms. RECALL: The LOCAL CONTENT Task Team is specially designed to focus on the preparation for the digitisation of the terrestrial television network. National agenda vital – it is dealt with at the White Paper level. Local Content directly related to economic value and symbolic value

6. Completing values and meaning in three key terms NOTE: these are not discrete categories but enmeshed depending on conditions of production ART CULTUREINDUSTRY Individual CollectivizingMechanization ConnoisseurshipUnifying for identityForumulaic (relies on art for innovation) ImaginativeDescriptive Heterogenous Heterogenous Homogenizing function SYMBOLIC VALUE SOVEREIGN VALUE MONETARY (Exchange) VALUE

7. Art-Culture-Industry varying platforms Artistic content for symbolic value - national imperative: language; global visibility; constitutional integrity (Example: France, Germany, Austria; Switzerland) Cultural diversity represented through multiple platforms. (Example: community television, borough and metropolitan region television in the USA) Linguistic and ethnic diversity represented through regional television (Example: Brazil, Canada).

8. Conditions for Content Production PRESCRIPTIVE Commissioning Editors in Public Broadcasters serving the “national” imperative DESCRIPTIVE Content produced from “below” Reactive to the immediate conditions from where content is produced The Sense of Possibility (Imagination) Freedom to create as a creative, expressive endeavour Individual responsibility

9. More than just about LOCAL CONTENT LOCAL CONTENT is a matter of ensuring access, availability and affordability for the broader base of the SA population through technology and digital migration. The economic potential of the local content sector for production and consumption of content makes it possible to fulfill broader constitutional obligations of the nation state: 1.Opportunity for representation of DIVERSITY (language, ethnicity) 2.Ensures INCLUSIVITY of all sectors of the population (race, gender, disability) 3.Participation in EMERGING ECONOMIES for local communities (job creation) and SOUTH AFRICA’S inclusion in GLOBAL ECONOMY 4. Locating LOCAL CONTENT as a matter of urgency in DAC is a way of ensuring QUALITY CONTENT that is driven by economic, cultural (artistic) and social imperatives.

10. Some factors informing the successful models Content regulation based on sector (paid TV, community…etc) Quotas and levies assures local content access and visibility Important mix of descriptive content with moderate prescriptive content and sector specific content when deemed “art” or “innovative” content Designated sectors afford advertising streams specific to their sector and content (example: early years of Nigerian video films; community TV local business support). Direct correlation to economic development.

11. Subcommittees created, informed by: 1. Leading Questions 2. Context of Art and Culture Mandate Technology and Distribution Policy; policy implementation and coordination (including institutional alignment) Transformation and Skills Development Supporting Mechanisms (financing incentives; monetization of Public Sector Content (PSC); commercial sector)

12. Sector Review : Emerging Issues Good intentions and strong objectives but lack of continuity across government departments To actively and consistently champion content development issues both within and outside government despite this being a concurrent responsibility shared across the various government departments. Poor policy monitoring and enforcement What is required therefore is synergy and regulatory capacity to monitor and enforce compliance. Lack of coordination There are currently multiple processes being undertaken around the issues of local content.

13. URGENT TASKS 1.Narrative Analysis 1.Impact on Local Content Quotas 1.Market study for the commercials sector

14. Expiration Date and Economic Value Treaty requires that all migration in SOUTH AFRICA be completed by 2015 IMPLICATIONS: 1.Penalty for not completing migration 2.Loss of region markets 3.Loss of income/revue

15. Thank you and looking forward to the discussions