1. Practicing with the appeals & propaganda
Ethos, Pathos, & Logos
Practicing with the appeals & propaganda

2. Ethos, Pathos, and Logos
Ethos: Focuses on the audience trusting the speaker
Pathos: Focuses on creating emotions in the audience
Logos: Focuses on the facts/data presented to support an argument

3. Reviewing the Appeals:
Lebron James “Re-Established 2014”
Click on Video

4. Propaganda Techniques
The following slides are provided to review various propaganda techniques

5. Glittering Generalities
Using familiar words or ideas to reach an audience

6. Getting everyone involved in an idea or attempt
Bandwagon
Getting everyone involved in an idea or attempt

7. Lesser of Two Evils
Making a choice between two undesirable
choices

8. Beyonce Makeup Commercial
Testimonial
Beyonce Makeup Commercial
Allowing an individual to provide a first hand account of a product or idea

9. Cardstacking
Placing all facts on one side of an argument to support position

10. Examples of Propaganda:

11. Integrating Appeals and Propaganda
Project
Integrating Appeals and Propaganda

12. All students should be required to earn their high school diploma.
Project Directions
Complete three different advertisements supporting this topic:
All students should be required to earn their high school diploma.
For each advertisement:
Use one of the following: Ethos, Pathos, or Logos
Use one type of propaganda

13. Ethos

14. Topic: All students should be required to earn their high school diploma.

15. All students should be required to earn their high school diploma.
Ethos: Create a Slogan
Create a slogan using ethos to respond to the following topic:
All students should be required to earn their high school diploma.

16. Ethos: Propaganda Techniques
Create an example of propaganda that coordinates with your ethos slogan.
All students should be required to earn their high school diploma.
Glittering Generalities
Bandwagon
Lesser of Two Evils
Testimonial
Card Stacking

17. Ethos: Create Propaganda
Create an example of propaganda that coordinates with your slogan.
All students should be required to earn their high school diploma.

18. Pathos

19. Topic: All students should be required to earn their high school diploma.

20. Pathos: Create a Slogan
Create a slogan using pathos to respond to the following topic:
All students should be required to earn their high school diploma.

21. Pathos: Propaganda Techniques
Create an example of propaganda that coordinates with your pathos slogan.
All students should be required to earn their high school diploma.
Glittering Generalities
Bandwagon
Lesser of Two Evils
Testimonial
Card Stacking

22. Pathos: Create Propaganda
Create an example of propaganda that coordinates with your slogan. You cannot use the propaganda technique you selected yesterday or the day before.
All students should be required to earn their high school diploma.

23. Logos

24. Topic: All students should be required to earn their high school diploma.

25. All students should be required to earn their high school diploma.
Logos: Create a Slogan
Create a slogan using logos to respond to the following topic:
All students should be required to earn their high school diploma.

26. Logos: Propaganda Techniques
Create an example of propaganda that coordinates with your logos slogan.
All students should be required to earn their high school diploma.
Glittering Generalities
Bandwagon
Lesser of Two Evils
Testimonial
Card Stacking

27. Logos: Create Propaganda
Create an example of propaganda that coordinates with your slogan. You cannot use the propaganda technique you selected yesterday.
All students should be required to earn their high school diploma.

28. Project Turn In: Please stack your project: Ethos Work Pathos Work
Logos Work
*Make sure each page is labeled in a bottom corner*
Appeal/Propaganda Type