1. EVERETT, WA

2. THE APPRENTICE Advertising Challenge Teams: Teams of 2 Dates: May 13, 16, 17, 18, 20 Presentations start Monday, May 23 rd Focus:Advertising (Print and Broadcast Media)

3. THE APPRENTICE Advertising Challenge http://www.amctv.com/shows/the-pitch/where-to-watch 0:00 – 6:24

4. THE APPRENTICE Advertising Challenge The Assignment choices: Convince 18-24 year olds to eat breakfast at Subway Convince highly educated adults to eat at Chipotle Convince upperclassmen and underclassmen (those eating in cafeteria) to buy coffee from our coffee house. This includes creating a name for our café!

5. THE APPRENTICE Advertising Challenge The Deliverables: 1. Slogan 2. Logo (original) 3. Magazine Print Ad 4. Billboard 5. Commercial (Storyboard or Video)

6. THE APPRENTICE Advertising Challenge Examples: Slogan “Eat Fresh”

7. THE APPRENTICE Advertising Challenge Examples: Logo

8. THE APPRENTICE Advertising Challenge Examples: Billboard

9. THE APPRENTICE Advertising Challenge Examples: Print Ad for a magazine

10. THE APPRENTICE Advertising Challenge Examples: Commercial (Storyboard) Minimum 6 frames

11. THE APPRENTICE Advertising Challenge Minimum 6 frames! What’s a Storyboard and how do I make one? Once a concept or script is written for a film or animation, the next step is to make a storyboard. A storyboard visually tells the story of an animation panel by panel, kind of like a comic book. http://www.youtube.com/watch?v=65_3bq_0eSY (Ignore the part about measuring and calculating aspect ratios)

12. THE APPRENTICE Advertising Challenge Warning: Commercial If you make a video, you assume all responsibility for technical issues. The video must be viewable and on time.

13. THE APPRENTICE Advertising Challenge Advertising Teams Should: Understand the target market Represent the brand Motivate sales Use at least one of the 17 motivators/appeals Remember we are selling food or beverage. Your campaign should make the target market think, “Mmmm… that looks delicious.”

15. Ready, Set, Go!

16. Schedule of due dates Show required “deliverable” to Ms K by end of class: Friday, May 13- Slogan and Logo Monday, May 16 th - Magazine Print Ad (at least rough draft) Tuesday, May 17 th -Billboard (no work time on Thursday) Friday, May 20 th -Storyboard or Video Monday, May 23 rd -Presentations begin …