1. Office of Overseas Programming & Training Support (OPATS) Environment Community Engagement— Environmental Education and the Design for Behavior Change Framework Defining Behaviors, Influencing and Priority Groups

2. Identify the Problem Solution/ Behavior to Change Identify the Target Audience What are the reasons people give for their behavior? Activities/ Delivery Strategy Key Questions in Designing Environmental Education Activities Content/ Bridge to Activities

3. Framework for Behavior Change Behavior Priority or Influencing Group Determinants (Reasons for behavior) Bridge to Activities (What we need to do) Activities To promote this behavior: among this audience: Priority Group Influencing Group we will research these reasons: Access Self-Efficacy Perceived Social Norms Perceived Positive Consequences Perceived Negative Consequences Perceived Severity Perceived Susceptibility Action Efficacy Perception of Divine Will and address these (priority benefits and priority barriers): 1. 2. 3. by implementing these activities: 1. 2. 3. Activities/ Delivery Strategy What are the reasons people give for their behavior? Find a Solution/ Behavior to Change Identify the Target Audience Content/ Bridge to Activities

4. Learning Objectives Terminal Learning Objective: After conducting a community/sector assessment, participants will develop behavior change strategies that address project goals and community needs. Session Objectives – Participants will access websites with resources for conducting DBC. Participants will define behaviors according to the DBC criteria. Participants will distinguish between influencing and priority groups.

5. http://www.coregroup.org/our-technical-work/working-groups/social-and-behavior-change

6. http://www.cbsm.com/pages/guide/preface/

7. Behavior Change is… …an approach in which activities are designed to address key determinants that reduce barriers and strengthen people’s motivation and ability to adopt new behaviors.

8. Framework for Behavior Change Behavior Priority or Influencing Group Determinants (Reasons for behavior) Bridge to Activities (What we need to do) Activities To promote this behavior: among this audience: (circle one) Priority Group: Influencing Group: we will research these reasons: (Circle the most powerful)* Access, Self-Efficacy, Perceived Social Norms, Perceived Positive Consequences, Perceived Negative Consequences, Perceived Severity, Perceived Susceptibility, Action Efficacy, Perception of Divine Will and address these (priority benefits and priority barriers): 1. 2. 3. by implementing these activities: 1. 2. 3. Find a Solution/ Behavior to Change

9. A behavior is: specific measurable takes place at a specific time and place has a specified duration and frequency

10. Find a Solution/ Behavior to Change We need a clear behavior statement so that we can all agree on what change we are striving for and we will know how to plan for and monitor the change. Examples: Cashew farmers prune at least ¼ of all their trees each dry season. Maize farmers plant at least ½ HA of improved seed variety each season. 1. Audience 2. Action verb in present tense 3. The details (e.g., frequency, quantity, duration…) Behavior Statements include this information: Is this a well-described behavior according to the definition? Why or why not? What is the behavior, or are there underlying behaviors? Does the behavior lead to a positive outcome? Rewrite the behavior.

11. Framework for Behavior Change Behavior Priority or Influencing Group Determinants (Reasons for behavior) Bridge to Activities (What we need to do) Activities To promote this behavior: among this audience: (circle one) Priority Group Influencing Group we will research these reasons: (Circle the most powerful)* Access, Self-Efficacy, Perceived Social Norms, Perceived Positive Consequences, Perceived Negative Consequences, Perceived Severity, Perceived Susceptibility, Action Efficacy, Perception of Divine Will and address these (priority benefits and priority barriers): 1. 2. 3. by implementing these activities: 1. 2. 3. Identify the Target Audience

12. Priority Group Influencing Group Influences the priority group regarding the behavior and can either support or prevent the priority group from adopting positive behaviors. Performs the behavior. It can be community group or a provider of a service.

13. Know the advantages of adding organic matter to the soil Gather at the local shop most evenings, spend 9 hrs/day in the fields A better life for their children, their family to be food secure Need skills for better farming, risk- averse, tradition- bound Awareness: some have heard of this practice Farmers 18 Behavior: Farmers add organic matter to their soil

14. What do members of the group do? Demographic Features What do they want? Common Barriers KSAs related to the behavior Stage in the Change Process

15. What do members of the group do? Demographic Features What do they want? Common Barriers KSAs related to the behavior Stage in the Change Process YOU need to see the issue from THEIR perspective