1. EU-funding creates competitiveness and sustainability amongst SMEs in West Sweden/Region Västra Götaland Lotta Nibell-Keating

2. West Sweden 49 municipalities 1,5 million inhabitants Car manufacturing Agriculture Tourism 6 universities 75 000 students

3. West Sweden Tourist Board Publicly owned Mission is to develop and market Västra Götaland (West Sweden) ”West Sweden aims to be Scandinavia’s most visited, appreciated and profitable tourism region”

4. Strategic Development Areas Accessibility Attraction Co-operation Knowledge Sustainability

5. Air accessibility + 1% + 57% Göteborg City Airport Landvetter Main Airport Turn over per passenger 550€

8. Challenge Limited Online booking Majority are Small Businesses Rural Development Fund

9. Inventory Booking System Agreement – City Break Seminars One on one coaching Technical support Action Plan

10. From 17 to 350 Increased turnover Product development New markets Increase in international bed nights Results

11. Other positive effects Better statistics Increased knowledge Spill-over effects city-region 93 percent satisfaction rate

12. Customer Satisfaction

13. Recommend to others

14. MetU – Method to develop sustainable and competitive SMEs Regional structure fund for competitiveness and employment 2007-2013 Section: Co-operation and innovation 200 active SMEs 10 new SMEs 25 new employments 50 new products 20 new packages in co-operation

15. Cross selling New Zealand model + modern technique Hospitality Co-operation Add on sales Distribution of tourism Benchmark: New Zealand Scotland- Green Business Tourism Scheme

16. Thank you and Welcome to West Sweden!