1. Online Donations Doron Lazarus National Marketing Officer JNF Australia

2. MOTIVATOR NOT JUST THE FACILITATOR

3. Build an App as part of overall digital strategy that was not just mobile responsive website but featured more user friendly interface key functions

4. Mobile phone subscribers in Australian ‘adult’ population is

5. 130 % 25m subscribers Mobile phone subscribers in Australian ‘adult’ population is

6. Desktop vs Mobile

7. 60% Mobile 40% Desktop Desktop vs Mobile

9. 2 phases of App development Phase 1- Donation Interface Phase 2- Instant notification

14. Ignoring emerging technology is lost opportunity Ensure part overall marketing strategy Its as much about what you say as where you say it and when you say it Motivator not just the facilitator

15. THANK YOU