1. BBIZ: A Media Event You Can Replicate Patricia G. Porter RN, MPH, CHES Vice Chair, California Adult Immunization Coalition Scott Southward Public Affairs Manager, CDLHN

2. Overview Background Purpose Steps Outcomes Accessing the BBIZ Tips/Tools

5. BBIZ Insert Image – NAIAW page from CAIC website

6. California Adult Immunization Coalition (CAIC) California Distance Learning Health Network (CDLHN) San Diego County & California State Immunization Branches Biggs Harley-Davidson Dealership and Harley Owners Group, San Marcos, CA The BBIZ Partnership

7. Campaign Purpose To improve awareness of adult immunization among “Baby Boomers” Key messages –Not just for kids –Tetanus, annual flu and other shots Talk to your doctor –Protect yourself and loved ones

8. Media Event Video News Release The Deliverables

9. Media Event –Vaccine and clinical staff –Written materials –Event Visuals VNR –Film and editing crew –Maybe an Uplink The Ingredients

11. Media Event –Local mention [Two San Diego Stations] VNR –TV Coverage [20 Stations across the State] –UTube / Web hits [360 hits] –CDC 01/07 IZ Broadcast The Results

13. Media Event –T-shirts, Pins, Banner, $2500 VNR –Film & Edit Crew, $10,000 –Uplink $20,000 The Direct Costs

14. From CAIC Website, access –Planning documents: timeline and tips –Template materials: press release, talking points –Visuals: t-shirts, pins, banner, poster CDLHN Website “How To”

15. BBIZ A Media Campaign You Can Use www.immunizecaadults.org www.cdlhn.com