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LOGO Hospitality language as a professional skill Instructor: Dr. Pi-Ying Hsu Presenter: Wei – Ting Chien Date: March, 23 2009
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www.themegallery.com Company Logo Citation Blue, G., & Harun, M. (2003). Hospitality language as a professional skill. English for Specific Purposes, 22 (1), 73-91.
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www.themegallery.com Company Logo Content I. Introduction II. III. V. Reflection IV. Conclusion Methodology Findings
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www.themegallery.com Company Logo Introduction International travel is a rapidly growing activity entailing cross-cultural communication between hosts and guests from different linguistic background. ( Blue; Harum, 2003)
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www.themegallery.com Company Logo Introduction There is a growing worldwide need for front-line staff (as hosts) in the hospitality industry who are able to communicate effectively with guests. ( Blue; Harum, 2003)
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www.themegallery.com Company Logo Purpose of study To investigate how the patterns of language are associated with host-guest interaction To define the notion of “hospitality language”.
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www.themegallery.com Company Logo Hospitality Language Arrival Familiariz ation Engagement Departure Asking questions about the hotel Ex: “What’s your meal time?” “Where is your swim pool?” Using facilities in rooms and in different section Ex: “Do I need to pay extra fee if I went to bar for a drink?” “What’s the price of the sauna?” Transferring luggage. Perfunctory farewell conversation Ex: “Could you help me to transfer luggage?” “Sure, sir!” Greeting by receptionist Ex: “Hello!” “How are you ? “ “May I help you?”
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www.themegallery.com Company Logo MethodologyObservation Interview Qualitative method ParticipantsPeriodTime Receptionists and guests from four hotels in Southampton Onemonth 7:30~10:00(check-out)17:00~19:30(check-in) Participants 4receptionists 2managers Interview questions RequirementsRequirements Pre-servicing & In- servicing trainingPre-servicing & In- servicing training Need of local knowledgeNeed of local knowledge Attitude to foreign languageAttitude to foreign language
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www.themegallery.com Company Logo Findings of observation Asking for changeAsking for change Leaving a messageLeaving a message Asking for a taxiAsking for a taxi Asking for combs and leaving luggageAsking for combs and leaving luggage
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www.themegallery.com Company Logo Findings of interview 1 23 Basic of their working experience, personality, and potential commitment to the job Language is taken for granted in hospitality The need for local knowledge & attitudes to foreign language? Requirements of the job ? 3 months’ training at the counter No specific in–house training Pre-service & in- service training?
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www.themegallery.com Company Logo Hospitality Language & ESP ESHP (English for specific hospitality purposes) EGHP (English for general hospitality purposes) Hospitality language Giving direction Requesting & Giving tourist information Communicative activities Checking into a hotel Giving information about hotel facilities Meal times
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www.themegallery.com Company Logo Conclusion Hospitality language has assumed a standardized universal form with its own register of specialist terms.
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www.themegallery.com Company Logo Conclusion Hospitality personnel should be knowledgeable and understandable in host-guest communication since the travel becomes more commonplace across the globe.
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www.themegallery.com Company Logo Suggestion Communication skills should be given more serious attention by human resources managers, researchers and educators in the field of hospitality manage.
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www.themegallery.com Company Logo Reflection Are college tourism students who possess English skills really prepared to meet industrial needs and well prepared for the future jobs? Are industrial employers satisfied with college students ’ English competence and knowledge toward tourism in Taiwan?
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www.themegallery.com Company Logo Thank you for your attention!
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