1. Online communication 1. The social context in some Asian communities (like Guanxi) is likely to provide a firm basis for successful online communication in the own group, whereas at the same time communication with `outsiders’ is more complex. David Weir

2. Online communication 2.Online communication will not adopt cultural diversity, it will covertly have users adapt to the (prestige) formats, values and standards of prevailing and dominant software, Western, Asian, or whatever? Dirk Vuijk

3. Online communication 3.Confusion is everywhere, words can mean many different things in the online world. Rajash Rawal

4. Trust 4. The problem of establishing online trust is universal, no matter what culture or group is involved. Sylvia van de Bunt

5. Privacy 5. You have no privacy. Get over it. Scott McNealy, CEO Sun Microsystems

6. Employee online performance 6.The performance of the employee at the virtual workplace is impacted by the content, search tools, communication and online leadership of the organisation. Culture affects all of these. David Weir

7. Employee online performance 7. To enhance performance at the virtual workplace better understanding is needed through which media and how employees from various cultures use communication tools. Sylvia van de Bunt

8. Language 8. Non-native speakers are always potentially one step behind; there is a need to use only one language of communication on the internet. Sylvia van de Bunt

9. Language 9 English is undeniably not going to be eliminated on the web. But other languages do not simply fade away. The major growth markets in the Far East and the Middle worlds of the Arab lands, Russia and the Near East will create a huge demand for materials originated in their regional languages. David Weir

10. Cultural nuances 10.Employees with different ethnic and national backgrounds, use the internet for different purposes. These may lead them to have differing impressions of the same websites For instance, while the colour white represents purity in the USA, the Japanese associate the colour white with death. The Chinese may be receptive to a red background on a web page, symbolizing happiness. Americans may associate the colour red with danger. Sylvia van de Bunt